Fiserv Enhances Clover with AI E-Commerce for Small Businesses

Fiserv Inc. has announced the integration of AI-based e-commerce capabilities into its Clover point-of-sale technology. These services aim to assist small businesses in creating and expanding their online stores, while enhancing product visibility through search and AI-enabled shopping sessions.

This move by Fiserv, a leading transaction processor based in Milwaukee, seeks to extend the reach of its popular Clover payments technology beyond physical checkouts. By leveraging AI, it aims to support small businesses in connecting with customers both online and in-store.

The initiative specifically targets small merchants with a “limited online presence”, according to Fiserv. It relies on the broader launch of the Clover AI Website Builder, which offers e-commerce features that can be developed and launched using AI. This tool also synchronizes inventory and payments with Clover’s point-of-sale technology.

Sanjay Saraf, chief product officer for merchant solutions at Fiserv, stated that they are “turning AI from an emerging technology into an everyday growth engine” that helps merchants compete, gain visibility, and reach customers across various shopping channels.

The Clover AI Website Builder and its associated e-commerce features are now available to U.S. merchants, marking a significant step in Fiserv’s efforts to empower small businesses digitally.

In related news, PAR Technology Corp., a point-of-sale provider for restaurants, announced its services have been adopted by FSC Franchise Co., franchisor for Beef ‘O’ Brady’s, The Brass Tap, and Newk’s Eatery. These chains, with a combined 277 U.S. locations, will use PAR’s Punchh, Ordering, and Catering services on a unified platform.

The key advantage, according to PAR, is running ordering, catering, and loyalty programs on a single system. This allows franchisees to focus on restaurant management rather than multiple systems. PAR’s CEO, Savneet Singh, explains, “Every transaction feeds the same intelligence layer, every guest interaction gets smarter, and every new feature reaches all three brands simultaneously.”

Integration is expected to begin early next year, advancing PAR’s unified platform solutions for restaurant chains. This follows PAR’s September 2025 introduction of AI capabilities with PAR AI and Coach AI, offering intelligent assistance for restaurant operations.