Mon. Sep 21st, 2020

How data centers can give back to society

By Diane 13 hours ago

Why corporate well-being initiatives need to get personal

By Diane 4 days ago

Connecting the dots in an uncertain world

By Diane 6 days ago

Lessons from COVID-19 about communicating risk

By Diane 7 days ago

Forget about the “new normal”: Design something different

By Diane 1 week ago

Featured

Why corporate well-being initiatives need to get personal

By Diane 4 days ago

Lessons from COVID-19 about communicating risk

By Diane 7 days ago

The power of feelings at work

By Diane 1 week ago

A CEO who won’t take the gloves off

By Diane 2 weeks ago

How data centers can give back to society

By Diane 13 hours ago

The COVID-19 pandemic has accelerated the already powerful trend of digitization. Since the beginning of 2020, an increasing array of activities have been driven online: work (virtual meetings), shopping (online groceries), and entertainment (streaming). These trends add up to more demand for the workhorses of the digital economy — especially data centers, the buildings that house computer, telecommunications, and storage systems. The global data center industry is expected to grow by US$284.44 billion between 2019 and 2023, representing a 17 percent compound annual growth rate (CAGR), according to a report by Technavio. PwC’s Global Entertainment & Media Outlook 2020–2024 projects data consumed will grow by 2,342 trillion megabytes, representing a 20.9 percent CAGR.

As the sector grows, so will the scrutiny from stakeholders demanding responsible and sustainable growth, because data centers are significant users of electricity and power. In 2018, data centers accounted for about 205 terawatt-hours of electricity

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10 Mistakes People Make When Starting a Digital Marketing Agency

By Diane 21 hours ago


5 min read

Opinions expressed by Entrepreneur contributors are their own.


Starting a new business comes with unique challenges, and those first years are essential to your long-term success and growth. If you’re starting a digital marketing agency, you will run into specific challenges and may make some of these common mistakes. Here’s what they are and how you can avoid them.

Mistake 1: Not setting the right expectations

Like in any other type of business, setting the right expectations for your clients is a must. Don’t overpromise, especially when you’re not sure if you’ll deliver those results. It’s better to let go of a lead with unrealistic expectations rather than closing the sale and having to deal with an upset client along the way. Be honest with yourself and with them.

Mistake 2: Going into debt

Don’t go into debt. Debt can often represent a problem

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4 Free Tips to Get Your Business to Show Up on Google Maps

By Diane 2 days ago


6 min read

Opinions expressed by Entrepreneur contributors are their own.


Google is still the King, Queen and court jester of online search. Sure, Facebook and Amazon are trying to carve out their own slice of the search pie, but as of July 2019, Google dominated over 90 percent of all search queries. When someone does a Google search for a product or service, they are demonstrating intent and motivation. The beauty of searches based on intent is that this traffic can be free. Paid keyword advertising works, but it isn’t the only way to get clicks and customers. Ever notice how some businesses and entrepreneurs are always just below the paid ads on Google Maps, while others don’t ever show up? Those that get displayed do four things to their business profile better than everyone else.

Before we get into the four specific tasks,

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9 Social Impact Models That Entrepreneurs Can Learn From

By Diane 3 days ago


8 min read

Opinions expressed by Entrepreneur contributors are their own.


As a company leader, I try to positively impact my community whenever possible. Whether its youth programs, gender equity, career coaching, or anti-violence, we (Complete SET agency) create educational themed events as well as donate portions of revenue to social change. Cause models like this, whether grassroots or multinational, are increasingly important for businesses, large and small, to have at their operational core. Ensuring that your business is creating a positive impact is a necessary competitive advantage. In fact, a 2018 Conecomm survey found that 78 percent of Americans now expect companies to go beyond profits and to also positively impact society. Social impact is a broad term that refers to the positive change businesses have on their community. A company’s emphasis on a level of corporate social responsibility, or CSR, can be an

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Why corporate well-being initiatives need to get personal

By Diane 4 days ago

It’s now been several months since companies first implemented their COVID-19 crisis response initiatives. Although in many parts of the world the virus continues to present serious health and economic challenges, company leaders must balance such urgencies with the need to take a longer-term view of their company’s prospects. To better understand this dynamic, PwC recently conducted a CEO Panel SurveyPDF, asking nearly 700 CEOs how their company’s business model will change after the pandemic. Their responses spoke volumes about how the future of work is likely to evolve.

As the leaders of small private firms and US$1 billion-plus public companies, representing a diverse cross section of industries, countries, and regions, these CEOs make the decisions that will redefine how and where work gets done — with implications for untold numbers of employees. The survey revealed that CEOs’ plans focus on three key areas: to become more digital

… Read more

Why corporate well-being initiatives need to get personal

By Diane 4 days ago

It’s now been several months since companies first implemented their COVID-19 crisis response initiatives. Although in many parts of the world the virus continues to present serious health and economic challenges, company leaders must balance such urgencies with the need to take a longer-term view of their company’s prospects. To better understand this dynamic, PwC recently conducted a CEO Panel SurveyPDF, asking nearly 700 CEOs how their company’s business model will change after the pandemic. Their responses spoke volumes about how the future of work is likely to evolve.

As the leaders of small private firms and US$1 billion-plus public companies, representing a diverse cross section of industries, countries, and regions, these CEOs make the decisions that will redefine how and where work gets done — with implications for untold numbers of employees. The survey revealed that CEOs’ plans focus on three key areas: to become more digital

… Read more