Leadership, courage, and the power of collective thinking

As governments around the world take special measures to confront the COVID-19 global health crisis, people are grateful for their actions. In the end, every leader is responsible for his or her own choices, and leaders, at all levels, will have to make tough decisions that have consequences.

What leaders need is courage, including the courage to prioritize. As soldiers say: Those who defend everything in effect defend nothing. If everything is a priority, then nothing becomes a priority.

So I urge our leaders in both government and business to be brave. At times of crisis, it is not always easy to know if being brave and being right are the same thing: The line between bravery and foolishness can be thin and it is often only with hindsight that we know which actions were, in the end, the correct ones. But I still say: Be brave, do something, take

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8 Ways Business Owners Can Take Advantage of the Federal Stimulus Package

There is a strategy to maximizing all the benefits of Congress’s recent $2 trillion stimulus package in response to the COVID-19 pandemic. It’s not just applying for the Paycheck Protection Program (PPP) or tapping into your 401k. In fact, there are actually eight key pieces to the legislation that can assist business owners in one form or another. Also, realize that the definition of a “small-business owner” encompasses a lot of people, including you!

Join us as our experts, Mark J Kohler and Mat Sorensen, jationally respected tax lawyers, will guide you to maximize your benefits from the stimulus package.

About the Speakers

Hosted by Mark J. Kohler, CPA, attorney, co-host of the podcast Refresh Your Wealth, senior partner at the law firm of KKOS Lawyers and the accounting firm of K&E CPAs, and author of The Tax and Legal Playbook, 2nd Edition and The Business Owner’s Guide to

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A test for leaders: Creating certainty amid uncertainty

With each passing day, COVID-19 continues to take its toll on people’s lives, threatening their health and their jobs. It is also creating a challenge for executives that few expected or were prepared for, particularly because it’s been a dozen years since the last economic crisis. Employees are asking questions that leaders cannot answer. When will this end? What will this mean for our company? What will this mean for my job?

And so leaders must respond to the challenge by creating, in their words and their deeds, as much certainty as they can provide, to help pull people out of the swirl of reading relentlessly grim headlines (“doom-surfing,” as I’ve heard it called) to focus instead on their jobs, even with the added burdens of working from home and perhaps looking after children.

Understanding that creating a semblance of certainty is among the most important tasks leaders can undertake

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A test for leaders: Creating certainty amid uncertainty

With each passing day, COVID-19 continues to take its toll on people’s lives, threatening their health and their jobs. It is also creating a challenge for executives that few expected or were prepared for, particularly because it’s been a dozen years since the last economic crisis. Employees are asking questions that leaders cannot answer. When will this end? What will this mean for our company? What will this mean for my job?

And so leaders must respond to the challenge by creating, in their words and their deeds, as much certainty as they can provide, to help pull people out of the swirl of reading relentlessly grim headlines (“doom-surfing,” as I’ve heard it called) to focus instead on their jobs, even with the added burdens of working from home and perhaps looking after children.

Understanding that creating a semblance of certainty is among the most important tasks leaders can undertake

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Free Webinar | April 4/14: How to Adapt Your Messaging to the Sudden Change in the Marketplace

Join Neil Gordon, a communication consultant, as he discusses best practices when changing up your brand’s messaging.


2 min read

Opinions expressed by Entrepreneur contributors are their own.


With the COVID-19 scare changing the way we all do business only several weeks ago, established companies are now scrambling to adapt to a whole new and sudden shift in meeting customers’ needs. And with existing offers already in place and ready to be sold, it can be tempting to simply make those same offers and hope for the best. But given how people are now buying for very different reasons, how is a company supposed to pivot their messaging without redoing their entire business model from scratch?

A brand is defined not by the offers it makes but the impact it has. And a successful pivot comes from the business’s leaders having clarity around this underlying impact. When

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