Summer reading 2020

This year, perhaps more than ever, we need to take time away from our laptops and videoconferences and try to clear our minds. Here are s+b’s suggestions for recent business reads that can help you slow down and still keep up with the most compelling new ideas and insights. (They won’t hurt your RoomRater score, either).

Humankind: A Hopeful History

by Rutger Bregman (Little, Brown, 2020)

In his new book, historian Bregman assembles impressive evidence in support of his contrarian take — that “most people, deep down, are pretty decent.” He writes that it is “a persistent myth that by their very nature humans are selfish, aggressive and quick to panic.” Like all myths, this one has little basis in fact, but it remains extremely powerful.


The Power of Experiments: Decision-Making in a Data Driven World

by Michael Luca and Max H. Bazerman (MIT Press, 2020)

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3 Key Things Companies Need to Consider About Stock Options Right Now

Here’s what you need to know about stock option compensation strategies.

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5 min read

Opinions expressed by Entrepreneur contributors are their own.


Stock option compensation strategies are hard for small firms and startups to get right even in the best of times given the myriad of rules that apply. The Covid-19 crisis has made it harder, underlining the importance of smart planning around equity-based pay to avoid unexpected tax outcomes for companies and employees.

One problem is the market volatility that has accompanied the pandemic, and the potential for more to come. Depending on where the options were priced when they were issued, this could either result in a lack of incentives for employees because their options are severely “underwater” or an unexpectedly large windfall for them that could hurt current shareholders.

The

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Career advice for a changing world

The impacts of the COVID-19 pandemic on the global economy and people’s lives have been devastating. Unemployment on a massive scale will go hand in hand with an exponential rise in national debts, which in turn will constrain government relief for the unemployed and will increase the tax burden for businesses and most citizens. The challenge across generations will be to find ways to improve individuals’ prospect of employability in this environment. The good news is that there are courses to chart that will help.

Identifying and nurturing the right skills for this new world will be key. Even before COVID-19, CEOs were concerned about finding, keeping, and developing the talent needed for the modern world. This concern is unlikely to abate even as we enter an economic downturn. That’s why many organizations, including PwC, are committing to upskilling and reskilling all their employees.

Changes in the nature of work

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How to Lessen Loneliness and Boost Belonging at Work


7 min read

Opinions expressed by Entrepreneur contributors are their own.


People are lonelier than ever before. In fact, 61 percent of American adults report they are lonely and among Generation Z workers aged 18 to 22, 73 percent report sometimes or always feeling alone. Additionally, since stay-at-home orders began, 75 percent of people say they feel more socially isolated.

Loneliness is not only negatively impacting people’s health but also , productivity and loyalty as I highlighted in my recent article, Why Most Employees Are Lonely and Underperforming. Work is a major source of loneliness. Remote working, switching to a new team, eating lunch while answering emails or having no one to talk to on an “off” day can all contribute to people feeling lonely.

Related: 4 Ways to Avoid Loneliness as a Solopreneur

When workers feel lonely, they are less committed and less

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What COVID-19 is revealing about your customers and employees

The coronavirus pandemic is not simply a crisis to be endured until it’s over. True, lockdown restrictions are lifting in many parts of the world. But as people venture cautiously out, they are encountering not just a world interrupted, but a world changed. We have all been part of an ongoing and extraordinary — if involuntary — experiment. Companies have had to scramble, improvise, and invent with no time to lose or second-guess, and customers have had to rethink priorities and loyalties.

The pandemic has changed the way businesses of all stripes are operating. Many retailers have had to abandon or completely redesign some sales and distribution channels while ramping up others. Stores that relied on foot traffic and in-store browsing now hope that online shopping and curbside pickup will suffice. Other companies have had to look for new markets as their customary ones disappeared. (One of us is now

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How a Unique Perspective Is a Valuable Asset

L’Oréal USA’s CMO talks about how she applies lessons she learned playing field hockey to marketing one of the world’s top beauty brands and how the company is giving back during the pandemic.

Free Book Preview No BS Guide to Direct Response Social Media Marketing

The ultimate guide to – producing measurable, monetizable results with social media marketing.


2 min read

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Gretchen Saegh-Fleming is CMO for L’Oréal . For #ThePlaybook, she talks with host David Meltzer about her high school field experiences and how it taught her about the “great unlock” that comes from challenging the status quo. 

As a left-hander, Saegh-Fleming was challenged by the unavailability of left-handed field hockey sticks. To play, she was required to learn how to hold the stick with a right-hander’s grip. As this grip did not come naturally, Saegh-Fleming

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