Gett introduces AI ordering for restaurants

Gett Technologies Inc. introduced First Party Everywhere, a facility allowing restaurants to take orders through AI assistants, video games, connected TVs, social platforms, consumer app, and in hotels. The Weehawken, N.J.-based firm reports securing adoption from 40,000 restaurant clients for this solution.

The service runs through a restaurant’s existing ordering platform, making menus and ordering capability more visible and easier to access. This technology is positioned as a means by which restaurants can tap new revenue through a wider selection of ordering options.

First Party Everywhere also frees restaurants from dependence on ordering-and-delivery services, thereby widening transaction margins and keeping control of customer data. Many restaurants have invested heavily in in-house ordering technology, according to Gett.

Read Also: Affirm Card users grow 112 percent

Gett positions its technology as a means by which restaurants can take advantage of discovery by AI agents, increasing the value of each order. Arpan Desai, chief technology officer and a Gett co-founder, says, “Third-party marketplaces are racing to make their systems AI-ready,” and “But if these marketplaces still take the orders, AI doesn’t fix the current broken economics for restaurants or their customers.”

Gett argues its technology can preserve margins for operators as AI-assisted competition sets in. Paul Stoltz, Gett’s chief executive and co-founder, says, “Restaurants have spent a decade fulfilling orders from customers they don’t know, on channels they don’t control, at margins that were never sustainable. We’re enabling restaurants to reclaim that relationship, data, and margin,”

Gett has entered a hotly contested market, with major payments companies, including Square, Toast, Stripe, Fiserv, and Chase Payment Solutions, serving restaurant and hospitality providers. U.S. restaurants controlled $863.6 billion in revenue in 2025, expected to grow at a better than 4% rate through 2034, according to Deep Market Insights.