Increase Sales With ‘The Dessert Pitch’

Your energy alone will help increase sales.


3 min read

Opinions expressed by Entrepreneur contributors are their own.


A while back, the “Tall One,” aka my husband, some good friends and I went out for an “it’s-been-way-too-long” double date.

As always, the best part was our conversation — which was proven hysterical because I collected at least 20 southern stares while my loud and proud NJ-self bellowed with laughter.

A good night indeed.

But the grand finale was the sales pitch the waiter gave for the dessert. As he shared the sugary treats, he seemed uninterested and sleepy. I thought he might lay down in the booth next to us and call it a night. But then, all of a sudden, he came to life. (It’s a miracle!) As he shared the final option, he sounded like a kid on Christmas morning with the first peek of

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3 Critical Sales Touch Points to Grow Your Business

Finding qualified prospects is key to growing your business.


5 min read

Opinions expressed by Entrepreneur contributors are their own.


Too much prospect communication comes across as nagging, desperate and unprofessional. Too little prevents salespeople from laying the foundation for good relationships. Is there a middle ground?

According to a new study from Accenture, 80 percent of frequent B2B buyers changed providers in a 24-month period. To avoid falling victim to heavy churn, entrepreneurs and their sales teams can’t afford to play a guessing game with prospect touchpoints.

Mastering the art of communication frequency requires a careful balance, though. Not only must salespeople make prospects feel appreciated and valued, but they must also spend as much time as possible bringing in new business. Relationships are great, but when prospects with a limited budget and finicky demands ask for too much time, salespeople need to know when to

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Launching a New Site? Make Sure You Understand Digital ADA Compliance

Any business’s online presence must comply with the Americans With Disabilities Act.


5 min read

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As the old cliche goes, “Presentation is everything.” Having great content for your website is an important starting point, but ensuring that it is presented in an appealing way will make all the difference in whether visitors stick around. Unfortunately, far too many companies and brands ignore the needs of users with disabilities when implementing a design update or launching a brand new site. And this can prove costly, as the Americans with Disabilities Act (ADA) is increasingly being viewed as applicable to websites and mobile apps.

The result? Celebrities like Beyoncé and major corporations like Domino’s are getting sued when disabled users find themselves unable to fully use their websites. Domino’s especially has faced negative press.

Even without lawsuits, failure to

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“Telehealth for all” could be the answer to healthcare reform

The coronavirus is getting us comfortable with the virtual doctor’s appointment, and that’s going to ultimately change the entire conversation about the cost of healthcare.

The U.S. healthcare system is expensive and difficult to “fix” for a lot of well-documented reasons, from the oddity of health insurance as a third-party intermediary to a business model that profits most when people are sick. But the problems all collapse into one core fact: There’s vastly more demand for healthcare than supply. So, naturally, prices surge.

Technology is poised to flip healthcare from scarcity to abundance. Think of this in the context of Google Maps. A couple of decades ago, a map wasn’t exactly scarce, but you had to trudge to a store and pay money for a physical product that was printed in limited quantities. Today, every owner of a smartphone can tap a screen and get a map instantly

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Separating the Givers from the Takers

In time, all generosity is returned.


5 min read

Opinions expressed by Entrepreneur contributors are their own.


The philosophy of Givers Gain® is about giving to other people first. Within this context, the giver cannot and should not expect an immediate return on their investment based on another’s gain. What they should focus on is that, given enough effort and time, their generosity will be returned by and through their network of contacts, friends and colleagues — many times over and in many different ways. 

I incorporated the philosophy of Givers Gain into BNI almost 35 years ago, because I saw that many networking groups were far too mercenary in their approach. They used networking as a face-to-face cold-calling opportunity. I believed then, and I know now, that networking is all about relationship-building, and that one of the best ways to build a relationship is to

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How to Obtain an SBA Coronavirus PPP Loan and Have It Forgiven

It’s the best funding option to keep employees on payroll and small businesses open.


8 min read

Opinions expressed by Entrepreneur contributors are their own.


The number-one pressure on small-business owners right now is payroll. Whether you’re a sole proprietor one-person-show or a company with 500 employees, you’ve certainly felt the pressure. Maybe you’ve already stopped paying yourself, have laid off workers or cut hours. Well, you can thank your federal government for the best aid program recently offered for small business, the Paycheck Protection Program loan (aka Coronavirus Stimulus Loan, or PPP Loan).

The PPP Loan was signed into law on March 27, 2020. On March 31, the SBA issued its guidance and sample application for the loan to be used by banks. Here’s a summary of the details you need to know.

Who Qualifies?

A small business with fewer than 500 employees that was

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