Assess your business niche The most important consideration to make when creating a logo for your business is to know your industry. For example, if you are a painter and decorator, then most of the designs for your industry will probably include some sort of practical graphic design, such as a paintbrush. However, if you are an upmarket fashion shop, then your niche will probably focus on classy fonts and minimal designs. Knowing your business niche is critical to successful design, as it provides a representation of your knowledge and authority within your niche.
Assess your competition Observing the logos of your competition is a great way to work out what is successful and what is not. Look at some of your most successful competitors and take on board what is included in their graphic designs. Is it imagery or font? Is it a mixture of both? Is it full … Read more