Day: January 8, 2021

5 Lessons to Learn from Elon Musk’s PR Playbook

Make your next marketing campaign out of this world with these moves from Musk.

Free Book Preview Ultimate Guide to Facebook Advertising

Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage.

5 min read

Opinions expressed by Entrepreneur contributors are their own.

If the past couple of years of entrepreneurship have been defined by one person, it’s . Musk has pioneered not only the electric automotive industry but also various other industries with ,  and . Well known for his Twitter antics, he has made a name for himself by spearheading many of his companies’ PR efforts.

Here are five lessons from Musk’s various PR strategies and publicity stunts that might help you put your business on the map.

1. Own your mistakes

There is a now infamous video of Musk demonstrating the strength

Read more

Rethinking gender alliances at work

The United States, like much of the rest of the world, has an extremely long way to go to achieve gender equality in the workplace. The latest pyramid showing where women are in the hierarchy of S&P 500 companies, from the nonprofit organization Catalyst, reveals that although women make up nearly half of the total S&P 500 workforce, they hold only about one-fifth of board seats, 11 percent of top-earning jobs, and 6 percent of CEO positions. So to many people, it comes as a surprise when I share a question that I’m often asked by women’s groups inside businesses: How can we help men?

It’s an important, but often overlooked, topic in addressing the attitudes and practices that prevent equal opportunities. And the answer to these challenges lies in building more powerful alliances in the workplace. Just as men and women must work to build a level playing field

Read more