Mon. Jun 21st, 2021

Day: January 8, 2021

5 Lessons to Learn from Elon Musk’s PR Playbook

By Diane 5 months ago

Make your next marketing campaign out of this world with these moves from Musk.

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Opinions expressed by Entrepreneur contributors are their own.


If the past couple of years of entrepreneurship have been defined by one person, it’s Elon Musk. Musk has pioneered not only the electric automotive industry but also various other industries with PayPal, SpaceX and the Boring Company. Well known for his Twitter antics, he has made a name for himself by spearheading many of his companies’ PR efforts.

Here are five lessons from Musk’s various PR strategies and publicity stunts that might help you put your business on the map.

1. Own your mistakes

There is a now infamous video of Musk demonstrating the strength

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Rethinking gender alliances at work

By Diane 5 months ago

The United States, like much of the rest of the world, has an extremely long way to go to achieve gender equality in the workplace. The latest pyramid showing where women are in the hierarchy of S&P 500 companies, from the nonprofit organization Catalyst, reveals that although women make up nearly half of the total S&P 500 workforce, they hold only about one-fifth of board seats, 11 percent of top-earning jobs, and 6 percent of CEO positions. So to many people, it comes as a surprise when I share a question that I’m often asked by women’s groups inside businesses: How can we help men?

It’s an important, but often overlooked, topic in addressing the attitudes and practices that prevent equal opportunities. And the answer to these challenges lies in building more powerful alliances in the workplace. Just as men and women must work to build a level playing field

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