Day: November 23, 2020

Strange Bedfellows? What Tech PR and Sci-Fi Have in Common


5 min read

Opinions expressed by Entrepreneur contributors are their own.


If you are a science fiction enthusiast like me, you’re well aware of big upcoming events like the theatrical release of the movie Dune, slated for October of next year. I’m excited about seeing this new version, which is said to reflect the classic book more effectively. And hopefully, it will expunge bad memories of ’s campy 1984 version. I know many others in the tech sector are as excited about the new Dune as I am. It is the rare movie that makes the front page of a major tech publication more than a year before its release.

I believe there is a real, meaningful intersection between technology PR, technology professionals and science fiction. Dune isn’t the only franchise that tech people love. From to and shows

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Use social design to help your distributed team self-organize

The corner office. The water cooler. The cubicle farm. So many of our place-based work clichés feel suddenly anachronistic in a world of remote work and Zoom fatigue. Many people will be happy never to return to the office, and some organizations will be OK with that. And as we navigate toward the new normal, it isn’t just where we work that will change — how people work together will evolve, too.

We’ve also redefined what it means to be an essential worker. Clerks, technicians, health aides, and others once dismissed as a low-skill, high-turnover segment of the workforce have now been recognized as being just as worthy of esteem, gratitude, and, in some cases, hazard pay, as doctors, nurses, and first responders. The bottom line is that employees at all levels of an organization matter.

Together, these two developments suggest we need to realign our organizations to

Read more

Use social design to help your distributed team self-organize

The corner office. The water cooler. The cubicle farm. So many of our place-based work clichés feel suddenly anachronistic in a world of remote work and Zoom fatigue. Many people will be happy never to return to the office, and some organizations will be OK with that. And as we navigate toward the new normal, it isn’t just where we work that will change — how people work together will evolve, too.

We’ve also redefined what it means to be an essential worker. Clerks, technicians, health aides, and others once dismissed as a low-skill, high-turnover segment of the workforce have now been recognized as being just as worthy of esteem, gratitude, and, in some cases, hazard pay, as doctors, nurses, and first responders. The bottom line is that employees at all levels of an organization matter.

Together, these two developments suggest we need to realign our organizations to

Read more