Day: November 16, 2020

RV’ing It Across the Country While Running a Business

8 min read

Opinions expressed by Entrepreneur contributors are their own.

As I write this article, I’m sitting at a simple fold-up table outside of my home, staring out at the Hoh river outside of Olympic National Park. My husband and 4-year-old boy are out laying in the hammock and running around playing make-believe, giving mom some space to write.

I should mention, “home” for us is an RV, and we’re currently residing in the Hoh Rainforest in . By the you read this article, there’s no telling where we will be. This nomadic “off the grid” was not thrust upon us; it was proactively pursued. You see, growing up I was a harrowing perfectionist. Nothing was ever, or could ever be, good enough. I spent years chasing a way of that wasn’t even possible — and turns out it, wasn’t what I

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Three ways consumer packaged goods companies can strengthen pricing and promotions

Consumers in the age of COVID-19 have gotten used to waiting. With favorite snacks, pantry staples, preferred brands of socks, and other such items sometimes still in short supply many months into the crisis, people are stocking up when they can. The surge in demand has given consumer packaged goods (CPG) companies a brief respite from the price sensitivity that’s typical of recessions, creating a window of opportunity for them to rethink pricing and promotions. But the window is closing.

If you’re a CPG business leader, it’s urgent that you drive greater value along a consumer’s path to purchase — whether it’s at home, on the go, or in the store — by applying an experience lens to your promotional investments. PwC research across product categories indicates that consumers are willing to pay up to 16 percent more for better experiences. So, taking this approach could help you not

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