Day: November 9, 2020

4 Top Tactics for Your Business to Thrive This Holiday Season

5 min read

Opinions expressed by Entrepreneur contributors are their own.

Amid the coronavirus-driven turbulence that has rocked the global in 2020, businesses large and small find themselves at an inflection point.

Prior to the pandemic, many enterprises not only recognized the long-term need to streamline operations and enhance their digital capabilities but had also begun adjusting their operations to align with the larger shift toward ecommerce, greater reliance on online touchpoints and internal digital transformation. But even businesses that were ahead of the curve were thrown for a loop when the Covid outbreak forced them to move almost entirely online within a few weeks.

Related: Preparing Ecommerce for the “New” Holidays

Several months in, it’s clear that this shift was more than a makeshift solution for dealing with the pandemic. There won’t be a return to the old normal before businesses once again gradually plan

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Top shelf picks: Best Business Books 2020


Jim Rasenberger’s book Revolver: Sam Colt and the Six-Shooter That Changed America (Scribner, 2020), the year’s best narrative, tells the tale of Sam Colt, who helped Americans conquer the West. The great gift of Revolver is that this story about a man who invented a gun is also a story about entrepreneurship, how America came to be, the dark side of innovation, and of course, why history matters. Before Colt’s inventions in the 1830s and 1840s, guns had to be painstakingly reloaded between shots, rendering them less effective against highly skilled Native American warriors armed with arrows. The Colt revolver changed the game, both in America’s westward expansion and in its annexation of Texas. Colt’s revolver had an equally profound, although perhaps more appealing, effect on manufacturing. Because gun manufacturing at scale had to use machines to make parts that were interchangeable, Rasenberger writes that Colt “was a pioneer

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Best Business Books 2020: Narratives

Jonathan Kaufman
The Last Kings of Shanghai: The Rival Jewish Dynasties That Helped Create Modern China (Viking, 2020)

Jill Lepore
If Then: How the Simulmatics Corporation Invented the Future (Liveright, 2020)

Jim Rasenberger
Revolver: Sam Colt and the Six-Shooter That Changed America (Scribner, 2020)


“The only thing that matters is the future. I don’t even know why we study history…what already happened doesn’t really matter.” So said Anthony Levandowski, an engineer designing self-driving cars who’d played key roles at Google and Uber, back when Silicon Valley was taking over the world. In her new book, If Then: How the Simulmatics Corporation Invented the Future, Harvard historian and New Yorker writer Jill Lepore quotes Levandowski, not because she agrees with him, but because she doesn’t. Lepore knows that the past is always present, which is something she shares with Jonathan Kaufman and Jim Rasenberger, the

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Best Business Books 2020: Strategy

Margaret Heffernan
Uncharted: How to Navigate the Future (Simon & Schuster, 2020)

Gary Hamel and Michele Zanini
Humanocracy: Creating Organizations as Amazing as the People Inside Them (Harvard Business Review Press, 2020)


Marco Iansiti and Karim R. Lakhani
Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World (Harvard Business Review Press, 2020)

If there was ever a year for strategy to do its job well, it’s 2020. The COVID-19 pandemic has forced many leaders to reconsider their strategies. They are refreshing or reimagining what they are there to do, for whom, how to best do it — and, in a world of great uncertainty, volatility, and fragility, they are asking themselves to what end. Many, during the crisis, will look on in awe at the success of platform companies that are powered by artificial intelligence (AI) — Amazon,

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Best Business Books 2020: Management

B.J. Fogg
Tiny Habits: The Small Changes That Change Everything (Houghton Mifflin Harcourt, 2020)


Deborah Gruenfeld
Acting with Power: Why We Are More Powerful Than We Believe (Currency, 2020)

Kate Murphy
You’re Not Listening: What You’re Missing and Why It Matters (Celadon Books, 2020)

This year, COVID-19 upended management-as-usual. Sure, managing is still a matter of getting things done in organizations — divvying up objectives into tasks, ensuring employees have the resources and skills to complete the tasks, overseeing their progress, and helping them when they get bogged down. But where and how people work has changed — radically and overnight in many companies and, in some, maybe permanently.

These developments have given rise to new needs and stresses that affect the people you are responsible for managing — needs such as going to work (or going back to work) safely, and stresses such as

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Best Business Books 2020: Economics

Anne Case and Angus Deaton
Deaths of Despair and the Future of Capitalism (Princeton University Press, 2020)

Matthew C. Klein and Michael Pettis
Trade Wars Are Class Wars: How Rising Inequality Distorts the Global Economy and Threatens International Peace (Yale University Press, 2020)

Zachary D. Carter
The Price of Peace: Money, Democracy, and the Life of John Maynard Keynes (Random House, 2020)


As wild as current economic events have been, as challenging to conventional wisdom and orthodox thinking as they have proved, the COVID-19 pandemic and its associated hardships have left the world grasping anew for understanding. This bracing experience will have a powerful intellectual legacy: more profound, one supposes, than even that of the global financial crisis. Stuck inside, with hours available to read, we can take some small comfort in the fact that the still-boiling economic arguments of the past decade continue to

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