Tue. Jan 26th, 2021

Day: November 4, 2020

How to Turn Your Customer Base Into a Community To Help Your Business Succeed

By Diane 3 months ago

When people feel like they are part of something, good things happen.

Free Book Preview Ultimate Guide to Social Media Marketing

This book takes readers through a 360-degree perspective of social media marketing in businesses.


5 min read

Opinions expressed by Entrepreneur contributors are their own.


When people feel like part of a community, amazing things can happen. When people can gather — in person or virtually — they form relationships that keep them coming back for more. One example is the ever-growing — 1.4 million members currently — a Facebook group for the Instant Pot Community, where Instant Pot users share their favorite recipes and latest trials and errors. People visit that page, sometimes multiple times a day. It’s a community. And people love it.

There are ways that you can create this type of following for your product or service too. Bond your

… Read more

Why leaders need to broaden their world view

By Diane 3 months ago

Think for a moment about the people in your organization who influence you the most — the ones whose views you listen to most carefully; the ones who can most easily get you to change your mind on, say, a hiring or promotion decision, a reorganization, a resource allocation, or even a new idea. If you are like most leaders, there are a handful a people you trust. When they come to you with information that is counter to what you have been thinking, you listen — and you take their views seriously.

It’s likely these messengers share traits that specifically appeal to you. They may have the same beliefs, have attended the same types of schools, or share the same interests outside of work. This is a common phenomenon, and it could be holding your organization back. Conversely, you might have colleagues who are markedly different from you, colleagues

… Read more

Why leaders need to broaden their world view

By Diane 3 months ago

Think for a moment about the people in your organization who influence you the most — the ones whose views you listen to most carefully; the ones who can most easily get you to change your mind on, say, a hiring or promotion decision, a reorganization, a resource allocation, or even a new idea. If you are like most leaders, there are a handful a people you trust. When they come to you with information that is counter to what you have been thinking, you listen — and you take their views seriously.

It’s likely these messengers share traits that specifically appeal to you. They may have the same beliefs, have attended the same types of schools, or share the same interests outside of work. This is a common phenomenon, and it could be holding your organization back. Conversely, you might have colleagues who are markedly different from you, colleagues

… Read more