The potential to create value sometimes entails creating a completely new industry, one in which companies that have never interacted before come together. Of course, a new market that brings them together can sometimes do the job. But a market is unlikely to be effective in promoting the kinds of knowledge exchange and co-learning required to build a new industry, especially when its future is shrouded in uncertainty.
Creating the new mobility industry, for instance, will not just involve automotive companies. In fact, automakers may be one of the less important contributors. A new mobility industry will need infrastructure providers, designers, and manufacturers of new types of sensors (both on-board and embedded in the environment), software and artificial intelligence (AI) companies, entertainment to occupy the passenger in an autonomous vehicle, and regulators and municipal governments, to name just a few of the likely participants. Hence, a new ecosystem that promotes