Day: September 27, 2020

How to Build a Brand That Contributes to a Greater Cause

When you give back or align your brand with helping the world, people notice.


5 min read

Opinions expressed by Entrepreneur contributors are their own.


Having a greater cause behind your matters — not just for consumer of what your brand does, but for your ability to do good in the world. A social impact edge isn’t for every company, but when you give back or align your brand with helping the world, people notice. Research from Zeno’s 2020 Strength of Purpose reported that when consumers perceive that a brand or company has a strong purpose, they are six times more likely to defend or protect the company if there’s ever a misstep. They’re 4.5 times more likely to recommend it to their friends and family and become a champion behind it. 

But despite this research, Carole Cone on Purpose shared that only 24 percent

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Is There Room for Intuition in Business?

Always trust your gut.

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3 min read

Opinions expressed by Entrepreneur contributors are their own.


Is there room for intuition in business? Yes, most definitely. Decades ago, I may have thought differently, but over the years I have changed my opinion and believe that intuition can be another tool in the business tool belt. 

The definition of intuition is the “direct perception of or facts, independent of any reasoning process; it is an immediate apprehension or a keen and quick insight into something.”

Related: How to Unlock the Full Power of Your Intuition

Years ago, I read a science fiction book that talked about “intuits,” people in their society who seemed to understand things instinctually. Intuits were thought to have this incredible ability to have immediate cognition of a situation. But the

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