Day: September 21, 2020

How data centers can give back to society

The COVID-19 pandemic has accelerated the already powerful trend of digitization. Since the beginning of 2020, an increasing array of activities have been driven online: work (virtual meetings), shopping (online groceries), and entertainment (streaming). These trends add up to more demand for the workhorses of the digital economy — especially data centers, the buildings that house computer, telecommunications, and storage systems. The global data center industry is expected to grow by US$284.44 billion between 2019 and 2023, representing a 17 percent compound annual growth rate (CAGR), according to a report by Technavio. PwC’s Global Entertainment & Media Outlook 2020–2024 projects data consumed will grow by 2,342 trillion megabytes, representing a 20.9 percent CAGR.

As the sector grows, so will the scrutiny from stakeholders demanding responsible and sustainable growth, because data centers are significant users of electricity and power. In 2018, data centers accounted for about 205 terawatt-hours of electricity

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10 Mistakes People Make When Starting a Digital Marketing Agency

5 min read

Opinions expressed by Entrepreneur contributors are their own.

Starting a new comes with unique challenges, and those first years are essential to your long-term success and growth. If you’re starting a agency, you will run into specific challenges and may make some of these common mistakes. Here’s what they are and how you can avoid them.

Mistake 1: Not setting the right expectations

Like in any other type of business, setting the right expectations for your clients is a must. Don’t overpromise, especially when you’re not sure if you’ll deliver those results. It’s better to let go of a lead with unrealistic expectations rather than closing the sale and having to deal with an upset client along the way. Be honest with yourself and with them.

Mistake 2: Going into debt

Don’t go into debt. Debt can often represent a problem

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