Day: May 14, 2020

Want your employees to behave on social media? Spell out the rules

In recent years, employees’ personal use of social media has become a thorny issue for companies. On one hand, people who post positively about their job or workplace can boost a brand’s reputation — an important recruiting tool in an era when “star employees” are a valuable commodity. On the other hand, posts deemed offensive by an employer or the general public can bring negative exposure to a firm, resulting in calls to boycott the company until the employee is fired — a phenomenon known as a collaborative brand attack. There’s even a slang term — “dooced” — for getting fired for posting questionable comments, pictures, or videos. The term is a reference to Heather Armstrong, an employee terminated for posting satirical stories about her job and colleagues on her parenting blog, dooce.com.

As companies feel their way through this space, a few researchers have examined social media

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Want your employees to behave on social media? Spell out the rules

In recent years, employees’ personal use of social media has become a thorny issue for companies. On one hand, people who post positively about their job or workplace can boost a brand’s reputation — an important recruiting tool in an era when “star employees” are a valuable commodity. On the other hand, posts deemed offensive by an employer or the general public can bring negative exposure to a firm, resulting in calls to boycott the company until the employee is fired — a phenomenon known as a collaborative brand attack. There’s even a slang term — “dooced” — for getting fired for posting questionable comments, pictures, or videos. The term is a reference to Heather Armstrong, an employee terminated for posting satirical stories about her job and colleagues on her parenting blog, dooce.com.

As companies feel their way through this space, a few researchers have examined social media

Read more

Want to Advertise Your Business on Podcasts? Here’s How to Get Started.


4 min read

Opinions expressed by Entrepreneur contributors are their own.


Everyone “knows” that sponsoring podcasts is, quite often, one of the most effective and easiest ways to launch a modern startup and set it on a fast-growth trajectory. Although podcast audience numbers are down slightly during the pandemic, most industry observers predict they will bounce back up once the stay-at-home orders are rescinded and commutes resume.

Podcasting is especially attractive for advertisers, since it enables distribution of content when the audiences want it, wherever they want it and in whatever platform they choose to consume it.

When plans are laid to launch a modern marketing campaign, spending money on podcasts is almost certainly going to be strongly considered. According to Triton Digital, a provider of technology for the podcast industry, there are more than 800,000 active podcasts available, with 54 million episodes. 

Taking those first few

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