Day: May 11, 2020

No success without succession

Avery Bullard is a larger-than-life chief executive who’s built the Tredway Corp. into a world-class furniture company. At 56, he’s in his prime. But he has neglected to designate a successor as his second-in-command. Hours before a last-minute executive committee meeting, he’s felled by a cerebral hemorrhage.

A question now arises: Which of his lieutenants will try to fill Bullard’s massive shoes?

The answer is nearly all of them, and that’s the trouble. Today, succession planning is one of the many issues the novel coronavirus has made urgent at the highest levels of business. Someday, perhaps, there will be an app for that. Meanwhile there is a novel — an immensely readable and unjustly forgotten tale of corporate intrigue and human striving. It cries out to be revisited by every business leader.

Cameron Hawley’s Executive Suite, a bestseller when it was first published in 1952, is about what happens

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No success without succession

Avery Bullard is a larger-than-life chief executive who’s built the Tredway Corp. into a world-class furniture company. At 56, he’s in his prime. But he has neglected to designate a successor as his second-in-command. Hours before a last-minute executive committee meeting, he’s felled by a cerebral hemorrhage.

A question now arises: Which of his lieutenants will try to fill Bullard’s massive shoes?

The answer is nearly all of them, and that’s the trouble. Today, succession planning is one of the many issues the novel coronavirus has made urgent at the highest levels of business. Someday, perhaps, there will be an app for that. Meanwhile there is a novel — an immensely readable and unjustly forgotten tale of corporate intrigue and human striving. It cries out to be revisited by every business leader.

Cameron Hawley’s Executive Suite, a bestseller when it was first published in 1952, is about what happens

Read more

Best Practices for Marketing During and After COVID-19


6 min read

Opinions expressed by Entrepreneur contributors are their own.


A global crisis can either paralyze a marketing team or galvanize it to thrive. In the wake of the COVID-19 pandemic, that’s exactly what we’re seeing: some companies are cutting back on marketing (in some instances, laying off the entire marketing team), while others are being more agile and coming up with interesting ways of engaging their audience during these difficult times. 

If you want to stay in , you can’t stay idle for long. As a business owner myself, I understand why many entrepreneurs would want to cut down completely on marketing activities. Being conservative feels like the safe choice when there’s uncertainly about how long the crisis will last. But we have to balance financial responsibility with the need to keep consumers informed and engaged when things get tough.

Related: 5 Ways Brands

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