We are in the midst of a “black swan” event that will have drastic, global economic consequences. No company is immune.
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As the world scrambles to make sense of and respond to the coronavirus threat, leadership will be tested in unimaginable ways. Each day brings jarring new information that requires system-wide response. Sequoia Capital is calling this period the “black swan of 2020.” Black swans are rare unexpected events like 9/11 that impact global activity. After living through downturns for 50 years, Sequoia notes the companies that survive are able to act decisively and quickly. But how do you act quickly in the midst of so much uncertainty and human risk? At the macro level, successful companies will “mirror biology as Darwin surmised; those who survive are not the strongest or the most intelligent, but the most adaptable to change”.