Day: March 9, 2020

The long nose of augmented reality

Every five years or so, I contemplate cutting my hair into a fringe. Experience should have taught me by now that this is always a bad idea, but nevertheless, I live in hope that perhaps this time, I’ll really look like a French model.

The last time I wanted to make a bad decision about my hair, L’Oréal hadn’t yet put out its Web-based augmented reality (AR) app that would allow me, in theory, to try out “countless” hairstyles and colors, just by uploading a picture of myself and applying a filter-style overlay. L’Oréal’s app was released in 2018, and although “countless” was a bit of an overstatement — there are 56 — I now know approximately what I’d look like in a bad wig. I’m no closer to deciding about the fringe.

It’s perhaps not fair to complain about the failures of AR just because this one app can’t

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