The startup that emerged in quarantine and made historical past in Shark Tank Mexico


6 min learn

This text was translated from our Spanish version utilizing AI applied sciences. Errors might exist attributable to this course of.

Opinions expressed by Entrepreneur contributors are their very own.


In instances of quarantine and social distance, many individuals managed to reinvent themselves, strive new issues or just relaxation and make a cease of their life. Of their case, Alejandro Rendón and Génesis Analy García tried to turn out to be producers of “ black garlic ”, a state of affairs that led them to Shark Tank México .

“We have been in quarantine, locked up by COVID round October, November of final 12 months [2020], and we realized that it was an excellent product for these instances so that individuals would understand it,” explains Alejandro in an interview for Entrepreneur in Spanish .

That is how “Curandero” was born, a model that a bit of later would change its identify to “Ajo Mexa”, due to the attraction felt by one of many sharks within the present that’s broadcast by Sony, in the direction of the previous.

What’s black garlic?

In line with a weblog publish from Farmacia San Pablo, it’s a meals that’s obtained from the fermentation of garlic that we usually know, at temperatures of fifty to 60 levels Celsius for 30 days. The manufacturing course of is carried out with humidity management and with out preservatives or different components.

“It’s a conventional white garlic, which undergoes a fermentation course of with managed humidity and temperature, the result’s black garlic… The fascinating factor about that is that it turns into a superfood. This product is 10 instances extra highly effective than conventional white garlic, and its texture is easy and its style is bittersweet ”, explains Alejandro.

Picture: Courtesy of Shark Tank México.

In line with the entrepreneurs, this meals offers “many well being advantages” and in an setting the place “everybody started to take higher care of themselves” it appeared apparent that this might be a superb product to supply.

“We noticed the chance to current it to Mexico in order that they might get to understand it, so that individuals will strengthen their immune programs. And what higher than by way of a pure product ”, says the entrepreneur.

“With these instances of pandemic individuals are going to begin caring for themselves, that’s the thought we needed to assault ‘How are we going to begin strengthening our physique? How will it’s on this new regular? ‘ That is how Curandero took place, ”says Génesis.

What are the properties of black garlic?

Aside from not having the sturdy taste of conventional garlic, this meals is antioxidant, has a excessive content material of amino acids and zinc. Additionally, it’s attributed anti-aging properties, along with all the advantages which are recognized from conventional garlic.

The value of this edible is greater than that of regular garlic. “A unfastened head prices you about 60/70 [Mexican] pesos, it depends upon the place you purchase it. Sure, it’s an costly product, since it’s connoisseur, however what’s it value, sure it does. “There is no such thing as a doubt that the product is sweet,” says Alejandro.

That is actual?

“I had all the time needed to take part,” says Génesis when requested about how they bought to Shark Tank México, which airs each Friday at 9:30 p.m. on Canal Sony.

“Earlier than all this I used to be already a fan of this system, I had seen it for a very long time and dreamed of being there, however I noticed it so unattainable,” says the entrepreneur.

After opening Curandero’s social media accounts and beginning to promote by way of that channel, they acquired a message on Instagram inviting them to take part within the sixth season of Shark Tank México. At first, the husbands didn’t consider this was doable. “We questioning Is it true? How can it’s doable if we’ve not offered greater than 5 baggage ”, says Alejandro.

Picture: Courtesy of Shark Tank México.

Historic pitch

On this means Alejandro and Génesis devoted themselves to gathering all of the documentation and knowledge crucial for the present, by which they arrived asking for 350 thousand pesos for a 40% stake of their model and to their shock they managed to shut two offers, a undeniable fact that occurs by first time in Shark Tank historical past.

“Rodrigo supplied us 350 thousand pesos, however for the acquisition of the identify, with none sort of participation. In different phrases, ‘you give me the rights to the Curandero model and I’ll pay you the 350 thousand pesos and it is over’, with out doing any enterprise, ”explains Alejandro.

Though Rodrigo Herrera didn’t need to take part within the firm, Marcus Dantus and Marisa Lazo supplied him 100 pesos for 40% in a totally different deal than Rodrigo’s. After speaking with one another, the entrepreneurs determined to take each alternatives: promote the model identify and accomplice with Marcus and Marisa.

Picture: Courtesy of Shark Tank México.

Garlic Mexa

After transferring the rights to the primary identify of their model, Alejandro and Génesis considered a brand new idea known as Ajo Mexa.

“We made this choice as a result of we wanted capital, we are actually beginning, that’s, we aren’t integrated, we had not even made an bill, solely the deliveries we had, it was to buddies and acquaintances. All the things was closed, it wasn’t like you would enter the supermarkets at that second, every little thing was completely stopped, ”says Alejandro.

Now entrepreneurs need to give attention to increasing their manufacturing, using extra folks, advertising and marketing, increasing their enterprise, and merchandise derived from black garlic.

Source link