Expose Cognitive Biases For What They Are


5 min read

Opinions expressed by Entrepreneur contributors are their own.


Researchers estimate that humans make an average of 35,000 decisions every day, and a good chunk of them are affected by cognitive biases. According to one study, 20 percent of healthcare providers’ diagnostic mistakes are caused by cognitive biases. And that’s after years of training. With a universe of competing interests vying for first place in our lives, we often feel pressured to act quickly. The problem is there is often a chasm between the information we have and the information we need to make good decisions. Thus, we take mental shortcuts.

Cognitive biases are systematic judgment errors. They are born of flawed reasoning, and that flawed reasoning can cause you to misinterpret information and draw false or inaccurate conclusions. Not surprisingly, we all have them. Our penchant for self-delusion is pretty consistent.

The

Read more

Why Most Ghost Kitchens Will Fail in 2021

Free Book Preview Ultimate Guide to Facebook Advertising

Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage.


4 min read

Opinions expressed by Entrepreneur contributors are their own.


This year, every franchise is grappling with decisions about . But the fact is, delivery was a priority even before the pandemic, with 78 percent of respondents in last year’s National Restaurant Association survey looking to focus on their off-premise strategy.

This year, 33 percent of customers report that they are ordering more take-out, creating a significant new revenue stream for restaurants willing to double-down on delivery.

— professional cooking facilities created for the preparation of delivery-only meals — enable restaurants to rapidly start delivering food to their customers. These kitchens exploded in popularity this year, but the question remains, are ghost kitchens here to stay, or will they go

Read more

COVID fatigue is real, but don’t let it disrupt your recovery plans

The COVID-19 crisis has now become, for better or for worse, “business as usual.” Despite the recent increase in cases in many parts of the world, the prospect of a vaccine becoming available in 2021 is quite rightly improving people’s outlook for the future. Over the last many months, we adjusted, cut costs, went remote, implemented new technology, bought sanitizer and masks, and reworked supply chains. And now we can start to make plans for a world that is not constrained by a pandemic.

One response we’ve noticed during the pandemic, however, is a new kind of corporate fatalism about future crises that we’d warn against. COVID-19 blindsided even many of those who thoughtfully engage in enterprise risk management (ERM). Their reaction: “What’s the point?” Much risk planning, the thinking goes, was irrelevant for COVID-19 and may continue to be in today’s uncertain world. Wouldn’t it be better just to

Read more

COVID fatigue is real, but don’t let it disrupt your recovery plans

The COVID-19 crisis has now become, for better or for worse, “business as usual.” Despite the recent increase in cases in many parts of the world, the prospect of a vaccine becoming available in 2021 is quite rightly improving people’s outlook for the future. Over the last many months, we adjusted, cut costs, went remote, implemented new technology, bought sanitizer and masks, and reworked supply chains. And now we can start to make plans for a world that is not constrained by a pandemic.

One response we’ve noticed during the pandemic, however, is a new kind of corporate fatalism about future crises that we’d warn against. COVID-19 blindsided even many of those who thoughtfully engage in enterprise risk management (ERM). Their reaction: “What’s the point?” Much risk planning, the thinking goes, was irrelevant for COVID-19 and may continue to be in today’s uncertain world. Wouldn’t it be better just to

Read more

6 Steps to Selling on Social Media Messaging Platforms

Instead of using email to find prospects, social media messaging can reap more benefits if you follow these steps.

Free Book Preview Ultimate Guide to Facebook Advertising

Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage.


5 min read

Opinions expressed by Entrepreneur contributors are their own.


Have you ever heard of conversion conversations? This sales technique involves getting to know your prospect through an online messaging platform, creating a conversation, then shifting to a sale once they are qualified. The best part? It’s entirely free if you do the legwork.

When choosing which platform to use for your messaging, keep in mind that is still the largest social media platform, used by 2.6 billion users, according to Statista. Pew Research found that 75 percent of high earners use Facebook. Instagram is more visual, so if you’re products

Read more

Reconsidering servant leadership

Fifty years ago, Robert Greenleaf wrote an essay called “The Servant as LeaderPDF that introduced the phrase servant leadership into the business lexicon. The notion offered an important counterweight to the command-and-control leadership style of that era, and it developed a wide following in the decades that followed, with countless companies and executives embracing servant leadership as a core management philosophy.

Among the hundreds of CEOs I’ve interviewed over the years, dozens have told me that they believe in servant leadership. The concept has had a long and laudable run, worthy of a standing ovation. But I respectfully submit that it is time to retire the phrase.

Before I marshal my argument and offer a more practical way of describing leaders and leadership, let’s do a quick refresher on where the idea came from.

Greenleaf, who started his career at American Telephone and Telegraph (now AT&T) before

Read more