Making experiments pay

The Power of Experiments: Decision-Making in a Data Driven World

by Michael Luca and Max H. Bazerman, MIT Press, 2020

The current pandemic is a dramatic case study in why experiments matter. How else are we to know which tests accurately identify COVID-19 infections and their telltale antibodies, whether and how well drugs already at our disposal mitigate the suffering inflicted by the coronavirus, or whether the vaccines currently in development will actually protect us from it? Randomized controlled trials are the only way to answer these questions short of playing Russian roulette with the lives of large numbers of people.

Experiments have been around for a long time. In The Power of Experiments, an introductory paean to the benefits of experimentation for corporate and government decision making, Harvard Business School professors Michael Luca and Max Bazerman peg the first recorded experiment to the reign of King Nebuchadnezzar in

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Making experiments pay

The Power of Experiments: Decision-Making in a Data Driven World

by Michael Luca and Max H. Bazerman, MIT Press, 2020

The current pandemic is a dramatic case study in why experiments matter. How else are we to know which tests accurately identify COVID-19 infections and their telltale antibodies, whether and how well drugs already at our disposal mitigate the suffering inflicted by the coronavirus, or whether the vaccines currently in development will actually protect us from it? Randomized controlled trials are the only way to answer these questions short of playing Russian roulette with the lives of large numbers of people.

Experiments have been around for a long time. In The Power of Experiments, an introductory paean to the benefits of experimentation for corporate and government decision making, Harvard Business School professors Michael Luca and Max Bazerman peg the first recorded experiment to the reign of King Nebuchadnezzar in

Read more

Here’s How Business Leaders Are Responding to the George Floyd Protests


7 min read


As protests roiled the country in response to the death of George Floyd, many Americans spent the weekend in a state of deep sadness and self-reflection. In the midst of a that has had an outsized effect on black Americans, the graphic video of a black man dying under the knee of a white policeman was simply too much. While it’s too soon to say what exactly will come from this moment, it does feel like a tipping point, and many of the country’s most high-profile – often averse to weighing in on social issues – seem to sense this. A number have made public statements of solidarity with the black community and pledged to take their roles in the fight for equality more seriously. Here is a sampling of who’s been speaking out, and we will continue to update this

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For retailers, trust is key to accelerating out of COVID-19

Retailers have long known the formula for economic success: Win the trip, grow the basket, and deepen loyalty. In the current pandemic environment, though, winning the trip has taken on new meaning and is dependent on optimizing customer experience in distinct ways — and in so doing, re-earning people’s trust.

As people grapple with the effects of COVID-19, they’ll put their faith in your company if you keep them safe, communicate clearly, and hold up your side of the bargain: having the items they need in stock, setting reasonable prices (resisting the temptation to increase your margins on in-demand goods), and providing a consistent level of service, especially convenient delivery times and pick-up windows. Trust also implies a relationship, and you can’t have a relationship with customers if you don’t know them. So, it’s important to understand how the pandemic is changing people’s behavior and their demand for your products

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Improving Productivity for Remote and Distributed Work Forces

As work from home and distributed teams become a new normal, it’s critical to recognize that managing remote teams comes with some different challenges. Here are four tips to achieving stronger communication and productivity gains.

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4 min read

Opinions expressed by Entrepreneur contributors are their own.


At a time when more people are working from home but business deliverables and deadlines remain the same, managers are seeking tangible ways to make remote work function just as well as the usual methods for employees they support. Below are four tangible steps that managers can take to combat communication or productivity issues that can occur for teams who aren’t used to working remotely.

Related: 3 Ways Strong Leaders Can Support Work-From-Home Employees

Integrate your communications and management tools

Integrations allow distributed, remote-first and remote-friendly teams

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7 Methods to Maximize Your Decision-Making


7 min read

Opinions expressed by Entrepreneur contributors are their own.


People make thousands of decisions a day. Some are small and insignificant, others are big and potentially life-changing. Managers, business owners, and leaders make substantially more decisions than the average person and are regularly faced with making high-stakes decisions. As a result, it’s common for leaders to suffer from decision fatigue, to fall back on comfortable decision-making styles, or to defer making big decisions. 

Yet, being an effective decision-maker is one of the most important skills for leaders to have. Good decision-makers positively impact the trajectory of their business and earn the confidence and respect of their teams. , the well-known management consultant and business author, often talks about the importance of decision-making. He advises that, “making good decisions is a crucial skill at every level” and has observed that “wherever you see a

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