Business Strategy

How to Find the Perfect Logo for Your Business

Assess your business niche The most important consideration to make when creating a logo for your business is to know your industry. For example, if you are a painter and decorator, then most of the designs for your industry will probably include some sort of practical graphic design, such as a paintbrush. However, if you are an upmarket fashion shop, then your niche will probably focus on classy fonts and minimal designs. Knowing your business niche is critical to successful design, as it provides a representation of your knowledge and authority within your niche.
Assess your competition Observing the logos of your competition is a great way to work out what is successful and what is not. Look at some of your most successful competitors and take on board what is included in their graphic designs. Is it imagery or font? Is it a mixture of both? Is it full … Read more

Different Types of Internet Marketing You May Want To Learn

Internet marketing is more multifaceted than you might think. There’s no one technique that works for everybody. Some people focus solely on social media marketing, while other people market blogs or articles as part of their Internet marketing strategy. Read on to learn some of the many ways you can market your business over the Internet.
As a bare minimum, every business should have a business website that offers information about products and services and allows customers to contact the business for support. This is necessary even if you have a physical store rather than an exclusively online business. Business websites have become so common that people tend to look suspiciously at those businesses who don’t have a website.
It’s fairly simple to set up a website, although you can hire a designer to help you if necessary. Most websites include pictures of products as well as of staff in … Read more

8 Tips for Using Pinterest for Business

Decide If It’s Right for Your Business- Before you invest time and effort into creating a Pinterest account and formatting pins, you have to make sure your business is compatible with this new social media craze. Pinterest is all about visuals and things that look good; can your business be promoted through pictures alone? Is your product visually appealing so that you can connect with the proper demographic? Before you put manpower into building your presence on Pinterest, asses how well your product will be viewed by users, and if it will in fact make you money.
Spend the Time- Before you jump right into pinning and hoping for re-pins, you should really focus on planning and taking the time to set up your account properly. Think about what you will be using Pinterest for, and create the name and logo that fits with what you’re trying to accomplish. Include … Read more

Main Points Of A Good Squeeze Page

A squeeze page is the key to starting your traffic list in Internet marketing. Internet marketing is open to anyone that wants to go into business and work on the Internet from home and make money on the net. The squeeze page is extremely important to allow you create a list of potential customers for future sales.
The squeeze page is such a simple process for anyone to start and create a business quickly and efficiently. This concept offers your target market something specific to their needs in return for their contact information. To clarity of this statement I; you offer your target market a free product for their name and email address. The free product can be anything from a sample of your product, informational guide, free training, or anything that is important to the individual that requests in exchange for their contact details.
The squeeze page must have … Read more

Opportunities in the Federal Marketplace for Women-Owned Small Businesses

The U.S. government, the world’s largest customer, most likely buys what you let’s start by looking into how they are buying what you sell. An easy way to check is to go to GSA Advantage! – a government purchasing service of the General Services Administration (GSA). Created in 1949, the GSA is an independent agency of the U.S. government established to help manage and support the basic functioning of federal agencies. Once you are there, type in your product or service in the search box. This will most likely bring up all of the other companies who are selling that same product or service to the federal government via GSA Schedules, confirming that the government certainly buys what you sell.
Once you have confirmed that the government does indeed buy what you sell, consider the following:
•The GSA Schedules Program to take your business to the next level: If you … Read more