Finance

8 Ways Business Owners Can Take Advantage of the Federal Stimulus Package

There is a strategy to maximizing all the benefits of Congress’s recent $2 trillion stimulus package in response to the COVID-19 pandemic. It’s not just applying for the Paycheck Protection Program (PPP) or tapping into your 401k. In fact, there are actually eight key pieces to the legislation that can assist business owners in one form or another. Also, realize that the definition of a “small-business owner” encompasses a lot of people, including you!

Join us as our experts, Mark J Kohler and Mat Sorensen, jationally respected tax lawyers, will guide you to maximize your benefits from the stimulus package.

About the Speakers

Hosted by Mark J. Kohler, CPA, attorney, co-host of the podcast Refresh Your Wealth, senior partner at the law firm of KKOS Lawyers and the accounting firm of K&E CPAs, and author of The Tax and Legal Playbook, 2nd Edition and The Business Owner’s Guide to

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Free Webinar | April 4/14: How to Adapt Your Messaging to the Sudden Change in the Marketplace

Join Neil Gordon, a communication consultant, as he discusses best practices when changing up your brand’s messaging.


2 min read

Opinions expressed by Entrepreneur contributors are their own.


With the COVID-19 scare changing the way we all do business only several weeks ago, established companies are now scrambling to adapt to a whole new and sudden shift in meeting customers’ needs. And with existing offers already in place and ready to be sold, it can be tempting to simply make those same offers and hope for the best. But given how people are now buying for very different reasons, how is a company supposed to pivot their messaging without redoing their entire business model from scratch?

A brand is defined not by the offers it makes but the impact it has. And a successful pivot comes from the business’s leaders having clarity around this underlying impact. When

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Increase Sales With ‘The Dessert Pitch’

Your energy alone will help increase sales.


3 min read

Opinions expressed by Entrepreneur contributors are their own.


A while back, the “Tall One,” aka my husband, some good friends and I went out for an “it’s-been-way-too-long” double date.

As always, the best part was our conversation — which was proven hysterical because I collected at least 20 southern stares while my loud and proud NJ-self bellowed with laughter.

A good night indeed.

But the grand finale was the sales pitch the waiter gave for the dessert. As he shared the sugary treats, he seemed uninterested and sleepy. I thought he might lay down in the booth next to us and call it a night. But then, all of a sudden, he came to life. (It’s a miracle!) As he shared the final option, he sounded like a kid on Christmas morning with the first peek of

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3 Critical Sales Touch Points to Grow Your Business

Finding qualified prospects is key to growing your business.


5 min read

Opinions expressed by Entrepreneur contributors are their own.


Too much prospect communication comes across as nagging, desperate and unprofessional. Too little prevents salespeople from laying the foundation for good relationships. Is there a middle ground?

According to a new study from Accenture, 80 percent of frequent B2B buyers changed providers in a 24-month period. To avoid falling victim to heavy churn, entrepreneurs and their sales teams can’t afford to play a guessing game with prospect touchpoints.

Mastering the art of communication frequency requires a careful balance, though. Not only must salespeople make prospects feel appreciated and valued, but they must also spend as much time as possible bringing in new business. Relationships are great, but when prospects with a limited budget and finicky demands ask for too much time, salespeople need to know when to

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Launching a New Site? Make Sure You Understand Digital ADA Compliance

Any business’s online presence must comply with the Americans With Disabilities Act.


5 min read

Opinions expressed by Entrepreneur contributors are their own.


As the old cliche goes, “Presentation is everything.” Having great content for your website is an important starting point, but ensuring that it is presented in an appealing way will make all the difference in whether visitors stick around. Unfortunately, far too many companies and brands ignore the needs of users with disabilities when implementing a design update or launching a brand new site. And this can prove costly, as the Americans with Disabilities Act (ADA) is increasingly being viewed as applicable to websites and mobile apps.

The result? Celebrities like Beyoncé and major corporations like Domino’s are getting sued when disabled users find themselves unable to fully use their websites. Domino’s especially has faced negative press.

Even without lawsuits, failure to

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Separating the Givers from the Takers

In time, all generosity is returned.


5 min read

Opinions expressed by Entrepreneur contributors are their own.


The philosophy of Givers Gain® is about giving to other people first. Within this context, the giver cannot and should not expect an immediate return on their investment based on another’s gain. What they should focus on is that, given enough effort and time, their generosity will be returned by and through their network of contacts, friends and colleagues — many times over and in many different ways. 

I incorporated the philosophy of Givers Gain into BNI almost 35 years ago, because I saw that many networking groups were far too mercenary in their approach. They used networking as a face-to-face cold-calling opportunity. I believed then, and I know now, that networking is all about relationship-building, and that one of the best ways to build a relationship is to

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