Diane

5 Tips to Leading Your Company Through the Chaos

We are in the midst of a “black swan” event that will have drastic, global economic consequences. No company is immune.

Opinions expressed by Entrepreneur contributors are their own.


As the world scrambles to make sense of and respond to the coronavirus threat, leadership will be tested in unimaginable ways. Each day brings jarring new information that requires system-wide response. Sequoia Capital is calling this period the “black swan of 2020.” Black swans are rare unexpected events like 9/11 that impact global activity. After living through downturns for 50 years, Sequoia notes the companies that survive are able to act decisively and quickly. But how do you act quickly in the midst of so much uncertainty and human risk? At the macro level, successful companies will “mirror biology as Darwin surmised; those who survive are not the strongest or the most intelligent, but the most adaptable to change”. 

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Health ‘Benefits’ Are Accelerating Coronavirus’s Spread

The current crisis stresses our need for value-based physician care.

Opinions expressed by Entrepreneur contributors are their own.


Americans are worried, and the financial markets are terrified. The number of detected individuals with coronavirus (COVID-19) is ticking upward, schools are closing, lawmakers are considering price-gouging legislation and waiving fees to encourage the poor and uninsured to get tested, and more and more people have converted from, “This coronavirus thing is overblown” to, “This is a grave concern.”

Coronavirus is, indeed, a very significant concern. The speed with which it spreads is alarming, especially when you consider how an underlying, often overlooked element of society is accelerating it. The element I’m alluding to is the status quo, employer-provided health benefits that insure nearly 160 million Americans. These “benefits,” usually unbeknownst to business leaders, are pointing a large proportion of American people to unsatisfactory care centers built on a fee-for-service system that

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65 Free Tools to Help You Through the Coronavirus Pandemic

Opinions expressed by Entrepreneur contributors are their own.

There are more than 10,000 coronavirus cases and more than 150 deaths in the U.S., according to the CDC. The stock market has taken a hit. Businesses are losing customers, and workers are losing jobs. It has become frightening, frustrating and even maddening. 

In response to the pandemic, Zoom CEO Eric Yuan recently reminded us that we can all help each other in our own ways. He has provided K-12 educators with free access to the videoconferencing platform so students can continue learning.

Inspired, I shared an idea with Jason Feifer, editor in chief at Entrepreneur: a simple, organized list of free product and service offerings from all types of companies. Access to these powerful tools can help organizations, teams and families.

He responded quickly. “I like that. Maybe it starts as a post on Entrepreneur.com?”

Boom. Here we go:… Read more

Shows to Binge During the Pandemic That Aren’t ‘Breaking Bad’ or ‘Fleabag’

If you feel like you’ve already seen everything, here are some under-the-radar TV options to tide you over as we weather coronavirus together.

Opinions expressed by Entrepreneur contributors are their own.


Being informed about the spread of COVID-19 and its devastating effects on the global community is critical. But we can all acknowledge that staying attuned to the news every waking hour has only heightened our collective anxiety and sense of foreboding. One of the few salves for those fortunate enough to have reliable WiFi and access to cable and streaming services has been the chance to catch up with TV shows that had previously passed us by and might offer momentary respite from the coronavirus and its attendant confinement. 

But before one more website or well-meaning friend reads you the riot act for having never seen Breaking Bad or The Wire, or parrots the popular thinking that Fleabag 

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A deep dive into cause-related marketing

In recent years, cause-related marketing campaigns — based on a firm’s support of social issues — have become key components of corporate social responsibility (CSR) efforts. And with good reason: In a recent survey, 80 percent of global consumers said they thought businesses should play a role in addressing social problems. Accordingly, spending on cause-related marketing has grown from US$816 million in 2002 to $2.14 billion in 2018.

Business leaders can be a powerful force for good — especially during a crisis. As leaders forge their way through the challenges COVID-19 is bringing and plan for what is likely to be an extended recovery, it’s important for them to be aware of the strengths and limitations of cause-related marketing.

Generally, there are two approaches to cause-related marketing: making monetary donations and providing in-kind donations (the latter involves contributing products, services, or expertise).

Past research has suggested cause-related marketing efforts

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What CFOs think about the economic impact of COVID-19

A PwC survey of CFOs conducted during the week of March 9, 2020, in the U.S. and Mexico reveals 80 percent are concerned the coronavirus global health emergency will lead to a global economic recession. More than half believe the outbreak could have a significant impact on their business operations (54 percent) and will decrease their revenue or profit (58 percent).

This outlook is amplifying the pessimism identified by CEOs in PwC’s 23rd Annual Global CEO Survey. In late 2019, before the first coronavirus cases had been reported, more than half of the CEOs surveyed believed the rate of global GDP growth would decline in 2020. Only 27 percent of CEOs reported feeling “very confident” in their companies’ prospects for revenue growth over the next 12 months — a low not seen since 2009.

Amid record levels of uncertainty, C-suite leaders will be faced with daily — even hourly

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