Diane

Reimagine your entire brand portfolio

The COVID-19 crisis has significantly affected demand for consumer packaged goods (CPG). People are doing more from home, trying new brands, and adjusting their purchases across price points and stores. And as safety concerns, economic anxiety, and a continued focus on health, wellness, and sustainability lead consumers to realize that there are many things they can do without, and a few things they can’t, there will be implications for CPG companies that should lead them to rethink their innovation strategy and brand portfolio choices.

COVID-19 is affecting different parts of the CPG sector in different ways. Many CPG manufacturers, for example, especially in food and beverage categories, have benefited from a spike in demand due to short-term pantry loading, with a sustained bump in sales after that due to more at-home activities. At the same time, e-commerce sales have increased, for both pick-up at the store and home delivery. And

Read more

Suzanne Somers Explains How ThighMaster Squeezed Its Way Into Infomercial History

The iconic actress and entrepreneur joins forces with TV workout legends for a much-needed quarantine sweat session.

Free Book Preview No BS Guide to Direct Response Social Media Marketing

The ultimate guide to – producing measurable, monetizable results with social media marketing.


5 min read


When Thanos decided to disintegrate half of all life in the universe, the were called in to save the day.

When gyms closed during the quarantine, Movement by Michelob ULTRA LIVE called the only people who could save us from our couch-bound snacking habits: Billy Blanks, Suzanne Somers and Jake “Body by Jake” Steinfeld. Yes, the legends of at-home fitness crazes from the 1990s are coming together once again to get our butts, abs and thighs in motion.

Related: This Innovative Workout Axe Is the New Trending Home Workout

Earlier this summer, Billy Blanks led viewers through his iconic Tae Bo

Read more

Thinking productively about the future

If you are like most leaders, you were unprepared for the novel coronavirus and the disruptive impact it has had on lives, livelihoods, and business. You may have taken part in crisis management training, and you probably had scenario-planning exercises in place in your organization. Even so, we bet you were surprised, if not blindsided, by the pandemic, how fast the crisis unfolded, and what your leadership team needed to do as a result.

In today’s world of accelerated change, companies frequently will find themselves in situations in which they don’t know what is going to happen next. With so much uncertainty and few straightforward answers, it is easier to focus on near-term actions and “getting things done.” Preparing for an unknowable future is another matter entirely, but it’s just as important — it can show you new opportunities and prepare you for potential disruption, which are both outcomes that

Read more

Thinking productively about the future

If you are like most leaders, you were unprepared for the novel coronavirus and the disruptive impact it has had on lives, livelihoods, and business. You may have taken part in crisis management training, and you probably had scenario-planning exercises in place in your organization. Even so, we bet you were surprised, if not blindsided, by the pandemic, how fast the crisis unfolded, and what your leadership team needed to do as a result.

In today’s world of accelerated change, companies frequently will find themselves in situations in which they don’t know what is going to happen next. With so much uncertainty and few straightforward answers, it is easier to focus on near-term actions and “getting things done.” Preparing for an unknowable future is another matter entirely, but it’s just as important — it can show you new opportunities and prepare you for potential disruption, which are both outcomes that

Read more

5 Ways to Build Team Culture in a Remote World

Creating a strong company culture for teams working remotely is challenging, but necessary. Here are five tips for successfully building your team’s culture.

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!


4 min read

Opinions expressed by Entrepreneur contributors are their own.


COVID-19 has turned management upside-down, forcing managers of every stripe to reinvent team culture via videoconference and messaging apps. For the extroverted hands-on manager, this new virtual milieu lacks physicality and personal touch. Gone are the handshakes and high-fives that once motivated team performance. 

Without the benefit of water-cooler chats, impromptu huddles and casual social interactions, team members are likely to feel disconnected. Left adrift in a sea of emails and endless virtual meetings, the fun of work is nonexistent. While some workers thrive in this environment, others miss the routine and hustle of a structured workday. Being

Read more

Ambiguous times are no time for ambiguous leadership

In a previous job, I worked for a manager who was terrific in almost all the ways you’d want a leader to be terrific — she was smart, straightforward, consistent, ambitious for great work. But she did have a small email tic that would occasionally give me pause. If I had to be out of the office, I would send her a note the night before. Her response was always the same: “Fine.”

That simple word, so clear in conversation, becomes more complicated in an email, in which there is no context or signal of tone. Did she mean fine as in, “Sure, no problem”? Or was it more of a, “Well (sigh), okay”? I’m fairly confident it was the former, but I was never 100 percent certain.

I’ve been thinking about those small moments of uncertain communication lately, as the COVID-19 crisis has prompted countless companies to shut their

Read more