How to identify the types and characteristics of influencers that exist in the market

Through Influencer Marketing, companies have the possibility of carrying out advertising strategies in collaboration with recognized people on different online platforms.

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This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

By: Fluvip, The Influencer Marketing Group.

  • Fluvip has more than 200,000 influencers in Latin America in its portfolio to promote company campaigns.

  • More than 80% of the campaigns carried out between 2019 and 2020 are Instagram stories.

Fluvip technology company that developed an Influencer Marketing platform in Latin America, explains how influencers have become a coveted channel by companies when making their content known and why people are taking it from social networks purchase decisions and relationship with brands, products and the

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Using AI and data to manage business risk better

In June 2020, when the U.S. Department of Justice (DoJ) issued updated guidance on how to evaluate corporate compliance programs, it came with a clear mandate to companies: Compliance programs must use robust technology and data analytics to assess their own actions and those of any third parties they do business with, from the point of engagement onward. At the very least, companies are expected to be able to explain the rationale for using third parties, whether they have relationships with foreign officials, and any potential risks to their reputation.

This is a compliance game-changer. Historically, organizations could argue that they simply did not have the information available to identify potential compliance dissonance across their networks: the “needle in a haystack” defense. Organizations are now expected to show that they are leveraging data and applying modern analytics to draw insights and navigate the risks across their entire business network.


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How much capital should you raise in your next investment round?

Many are the questions that an investor needs you to answer; some of the important ones and that, usually, are not dominated by the entrepreneur.

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This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.

  • A Venture Capitalist wants to see how much capital you are raising, how long it will last, and what they are going to do with it.
  • Do not leave aside the following questions: What would you have to achieve the next time you go out to raise capital? Will it be enough for another VC to show interest?

Usually before making a formal appointment with a Venture Capital (VC) investment fund,

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For financial-services firms, inter-industry partnerships are the pathways to growth

All eyes were on Goldman Sachs and Apple in March 2019, when they together announced the Apple Card, a credit vehicle for Apple’s proprietary payment service, Apple Pay. The Silicon Valley crowd liked that the product centered on an iPhone app that lets users track and sort spending in near real time, with security and other features managed by swipes and the push of virtual buttons. The card also deepened Apple’s financial-services (FS) play in the US$1.35 trillion consumer-facing tech product space, and it posed a legitimate threat to incumbents. The banking industry saw an enormous opportunity in the deal. Within just a few months, Goldman Sachs had extended $736 million in credit, in the form of outstanding loan balances, to Apple cardholders.

And for Goldman Sachs, the Apple partnership is only the beginning. The bank, not Apple, built the guts of the app: the systems for approving customers, setting

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This shopping season will be different for this reason

What is a fact is that we are currently in a time of transition.

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This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.

By: Juan Carlos Gómez, Director of Industry for Retail and Multichannel Commerce at Google Mexico.

  • One of the changes is the omnichannel consumer buying behavior that, although it continues to transform, will no longer return to what it was before.
  • The growth of ecommerce will accelerate and consumers will search for the best options through research and comparison.

Lately, we’ve been hearing new terms that seek to make sense of the unprecedented situation we find ourselves in. Concepts such as “new normal” and phrases such as “when we return to

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The glue we need to fix a fractured world

Jamil Zaki’s The War for Kindness wasn’t always a war. When the Stanford University psychology professor started writing his acclaimed book, which asserts that empathy is a skill that can be built, it was called Choosing Empathy. But then something happened that made the choice seem much more difficult than simply reaching for the top shelf of available emotional capacities.

In 2016, when Donald Trump stunned the world by winning the U.S. presidential election, he exposed deep, acrimonious, and seemingly unbridgeable chasms among people. The election was, at the time, the culmination of a series of such divisive events around the world. By 2016, the Syrian refugee crisis was at its height, with nations arguing over whether to tighten borders. The U.K. had voted to leave the European Union in 2016. And tens of thousands had perished in hate- and terror-driven attacks around the world, including in France; at

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