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As a professor at Oklahoma State University’s School of Entrepreneurship, the most common question my students ask me is: How do I succeed as an entrepreneur? You might think that would be difficult to answer — or even that there is no answer. But that would be a mistake.
My answer is that there is an entrepreneurial rationality that greatly increases the chances of success. Unfortunately, many entrepreneurs downplay, overlook or are not even aware of it. But without it, entrepreneurs can only trust their luck. If you don’t like those odds, you should work on developing and strengthening your entrepreneurial rationality and making it your superpower.
Simply put, entrepreneurial rationality boils down to understanding your role as an entrepreneur. Part of it is to recognize who’s boss — and it isn’t you. As experienced