Day: November 18, 2020

6 Steps to Selling on Social Media Messaging Platforms

Instead of using email to find prospects, social media messaging can reap more benefits if you follow these steps.

Free Book Preview Ultimate Guide to Facebook Advertising

Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage.


5 min read

Opinions expressed by Entrepreneur contributors are their own.


Have you ever heard of conversion conversations? This sales technique involves getting to know your prospect through an online messaging platform, creating a conversation, then shifting to a sale once they are qualified. The best part? It’s entirely free if you do the legwork.

When choosing which platform to use for your messaging, keep in mind that is still the largest social media platform, used by 2.6 billion users, according to Statista. Pew Research found that 75 percent of high earners use Facebook. Instagram is more visual, so if you’re products

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Reconsidering servant leadership

Fifty years ago, Robert Greenleaf wrote an essay called “The Servant as LeaderPDF that introduced the phrase servant leadership into the business lexicon. The notion offered an important counterweight to the command-and-control leadership style of that era, and it developed a wide following in the decades that followed, with countless companies and executives embracing servant leadership as a core management philosophy.

Among the hundreds of CEOs I’ve interviewed over the years, dozens have told me that they believe in servant leadership. The concept has had a long and laudable run, worthy of a standing ovation. But I respectfully submit that it is time to retire the phrase.

Before I marshal my argument and offer a more practical way of describing leaders and leadership, let’s do a quick refresher on where the idea came from.

Greenleaf, who started his career at American Telephone and Telegraph (now AT&T) before

Read more

Reconsidering servant leadership

Fifty years ago, Robert Greenleaf wrote an essay called “The Servant as LeaderPDF that introduced the phrase servant leadership into the business lexicon. The notion offered an important counterweight to the command-and-control leadership style of that era, and it developed a wide following in the decades that followed, with countless companies and executives embracing servant leadership as a core management philosophy.

Among the hundreds of CEOs I’ve interviewed over the years, dozens have told me that they believe in servant leadership. The concept has had a long and laudable run, worthy of a standing ovation. But I respectfully submit that it is time to retire the phrase.

Before I marshal my argument and offer a more practical way of describing leaders and leadership, let’s do a quick refresher on where the idea came from.

Greenleaf, who started his career at American Telephone and Telegraph (now AT&T) before

Read more