Day: November 17, 2020

In Times of Crisis, Keep the Boat Steady


6 min read

Opinions expressed by Entrepreneur contributors are their own.


The CEO of my first startup was a competitive rower in college. One of his teammates, who went on to compete in the , started a training course that integrated discussions with lessons on the water, rowing with a team. Our attended one of his sessions. There are three lessons I took away from it that have stuck with me and feel especially important given the tough year we’ve had and the uncertainty that all companies continue to face during the pandemic.

Lesson 1: Set the right pace

In one of the first exercises, the facilitator put us all on rowing machines. He asked an HR executive to sit at the front, start rowing and set the pace for the rest of us. She spent her time at the front watching

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Five opportunities for CMOs in a pandemic-impacted world

How do businesses do more, earn more, and operate better when they have fewer resources and when challenges loom everywhere? It’s a perennial predicament with elusive solutions — and one with which chief marketing officers (CMOs) are certainly familiar. But now, doing more with less has become an urgent mandate rather than a puzzle to ponder, as businesses around the world work to recover from the effects of the COVID-19 pandemic.

Long before the novel coronavirus paralyzed businesses globally, the CMO role was evolving in scope, focus, and sometimes name. New titles such as chief growth officer and chief customer officer emerged to reflect the redefined, more transformational role of today’s marketing and commerce leaders. CMOs were already becoming key players in helping drive customer demand and generate growth. Now, in a world upended by the pandemic, these expectations are amplified.

But if one thinks of challenges as opportunities in

Read more

Five opportunities for CMOs in a pandemic-impacted world

How do businesses do more, earn more, and operate better when they have fewer resources and when challenges loom everywhere? It’s a perennial predicament with elusive solutions — and one with which chief marketing officers (CMOs) are certainly familiar. But now, doing more with less has become an urgent mandate rather than a puzzle to ponder, as businesses around the world work to recover from the effects of the COVID-19 pandemic.

Long before the novel coronavirus paralyzed businesses globally, the CMO role was evolving in scope, focus, and sometimes name. New titles such as chief growth officer and chief customer officer emerged to reflect the redefined, more transformational role of today’s marketing and commerce leaders. CMOs were already becoming key players in helping drive customer demand and generate growth. Now, in a world upended by the pandemic, these expectations are amplified.

But if one thinks of challenges as opportunities in

Read more