Day: November 9, 2020

4 Top Tactics for Your Business to Thrive This Holiday Season


5 min read

Opinions expressed by Entrepreneur contributors are their own.


Amid the coronavirus-driven turbulence that has rocked the global in 2020, businesses large and small find themselves at an inflection point.

Prior to the pandemic, many enterprises not only recognized the long-term need to streamline operations and enhance their digital capabilities but had also begun adjusting their operations to align with the larger shift toward ecommerce, greater reliance on online touchpoints and internal digital transformation. But even businesses that were ahead of the curve were thrown for a loop when the Covid outbreak forced them to move almost entirely online within a few weeks.

Related: Preparing Ecommerce for the “New” Holidays

Several months in, it’s clear that this shift was more than a makeshift solution for dealing with the pandemic. There won’t be a return to the old normal before businesses once again gradually plan

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Best Business Books 2020: Strategy

Margaret Heffernan
Uncharted: How to Navigate the Future (Simon & Schuster, 2020)

Gary Hamel and Michele Zanini
Humanocracy: Creating Organizations as Amazing as the People Inside Them (Harvard Business Review Press, 2020)

*A TOP SHELF PICK

Marco Iansiti and Karim R. Lakhani
Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World (Harvard Business Review Press, 2020)


If there was ever a year for strategy to do its job well, it’s 2020. The COVID-19 pandemic has forced many leaders to reconsider their strategies. They are refreshing or reimagining what they are there to do, for whom, how to best do it — and, in a world of great uncertainty, volatility, and fragility, they are asking themselves to what end. Many, during the crisis, will look on in awe at the success of platform companies that are powered by artificial intelligence (AI) — Amazon,

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Best Business Books 2020: Management

B.J. Fogg
Tiny Habits: The Small Changes That Change Everything (Houghton Mifflin Harcourt, 2020)

*A TOP SHELF PICK

Deborah Gruenfeld
Acting with Power: Why We Are More Powerful Than We Believe (Currency, 2020)

Kate Murphy
You’re Not Listening: What You’re Missing and Why It Matters (Celadon Books, 2020)


This year, COVID-19 upended management-as-usual. Sure, managing is still a matter of getting things done in organizations — divvying up objectives into tasks, ensuring employees have the resources and skills to complete the tasks, overseeing their progress, and helping them when they get bogged down. But where and how people work has changed — radically and overnight in many companies and, in some, maybe permanently.

These developments have given rise to new needs and stresses that affect the people you are responsible for managing — needs such as going to work (or going back to work) safely, and stresses such as

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Best Business Books 2020: Economics

Anne Case and Angus Deaton
Deaths of Despair and the Future of Capitalism (Princeton University Press, 2020)

Matthew C. Klein and Michael Pettis
Trade Wars Are Class Wars: How Rising Inequality Distorts the Global Economy and Threatens International Peace (Yale University Press, 2020)

Zachary D. Carter
The Price of Peace: Money, Democracy, and the Life of John Maynard Keynes (Random House, 2020)

*A TOP SHELF PICK


As wild as current economic events have been, as challenging to conventional wisdom and orthodox thinking as they have proved, the COVID-19 pandemic and its associated hardships have left the world grasping anew for understanding. This bracing experience will have a powerful intellectual legacy: more profound, one supposes, than even that of the global financial crisis. Stuck inside, with hours available to read, we can take some small comfort in the fact that the still-boiling economic arguments of the past decade continue to

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Best Business Books 2020: Technology & innovation

Anthony M. Townsend
Ghost Road: Beyond the Driverless Car (Norton, 2020)

Reed Hastings and Erin Meyer
No Rules Rules: Netflix and the Culture of Reinvention (Penguin Press, 2020)

Stefan H. Thomke
Experimentation Works: The Surprising Power of Business Experiments (Harvard Business Review Press, 2020)

*A TOP SHELF PICK


Stories of technological innovation often focus on singular, heroic visionaries — the Steve Jobses and Elon Musks of the world — who come up with brilliant, fully formed ideas and then shepherd them into reality, never wavering in their quest for perfection. But more often than not, the true story of technology and innovation is messy, rather than clean, a story of failures that only eventually lead to success. “Failure and invention are inseparable twins,” Amazon CEO Jeff Bezos has said. This year’s best business books about technology and innovation describe, and even celebrate, the messiness and uncertainty. In so doing,

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Best Business Books 2020: Marketing

Rishad Tobaccowala
Restoring the Soul of Business: Staying Human in the Age of Data (HarperCollins Leadership, 2020)

*A TOP SHELF PICK

Micah Solomon
Ignore Your Customers (and They’ll Go Away): The Simple Playbook for Delivering the Ultimate Customer Service Experience (HarperCollins Leadership, 2020)

Neal Schaffer
The Age of Influence: The Power of Influencers to Elevate Your Brand (HarperCollins Leadership, 2020


Human beings — perhaps you remember them? Those carbon-based members of the species Homo sapiens that ruled earth before machines and data took charge, who created entire civilizations along with the enterprises, inventions, and innovations that kept them humming? In the information age, countless studies, books, and magazine articles have attempted to put the focus back on the human factor. Their authors argue that data and machines are not the be-all and end-all, do not always know best, and often fail — sometimes spectacularly — to represent reality.

People

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