Day: October 22, 2020

How to identify the types and characteristics of influencers that exist in the market

Through Influencer Marketing, companies have the possibility of carrying out advertising strategies in collaboration with recognized people on different online platforms.

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This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

By: Fluvip, The Influencer Marketing Group.

  • Fluvip has more than 200,000 influencers in Latin America in its portfolio to promote company campaigns.

  • More than 80% of the campaigns carried out between 2019 and 2020 are Instagram stories.

Fluvip technology company that developed an Influencer Marketing platform in Latin America, explains how influencers have become a coveted channel by companies when making their content known and why people are taking it from social networks purchase decisions and relationship with brands, products and the

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Using AI and data to manage business risk better

In June 2020, when the U.S. Department of Justice (DoJ) issued updated guidance on how to evaluate corporate compliance programs, it came with a clear mandate to companies: Compliance programs must use robust technology and data analytics to assess their own actions and those of any third parties they do business with, from the point of engagement onward. At the very least, companies are expected to be able to explain the rationale for using third parties, whether they have relationships with foreign officials, and any potential risks to their reputation.

This is a compliance game-changer. Historically, organizations could argue that they simply did not have the information available to identify potential compliance dissonance across their networks: the “needle in a haystack” defense. Organizations are now expected to show that they are leveraging data and applying modern analytics to draw insights and navigate the risks across their entire business network.


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