What is a fact is that we are currently in a time of transition.
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By: Juan Carlos Gómez, Director of Industry for Retail and Multichannel Commerce at Google Mexico.
- One of the changes is the omnichannel consumer buying behavior that, although it continues to transform, will no longer return to what it was before.
- The growth of ecommerce will accelerate and consumers will search for the best options through research and comparison.
Lately, we’ve been hearing new terms that seek to make sense of the unprecedented situation we find ourselves in. Concepts such as “new normal” and phrases such as “when we return to