6 min read
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It’s one thing to start and launch a business. But identifying and optimizing a company’s growth potential is an entirely different matter. And it’s one that many entrepreneurs struggle with as their business takes off and as the business environment and consumer preferences evolve.
As I have developed my own business and watched those of my colleagues, there are many ways to figure out the best opportunities to expand and build your company. Here are my seven top tips for identifying and capitalizing on your business growth potential:
1. Identify unmet customer needs
One of the best ways to uncover where your business has room to grow is to look at still unmet customer needs. I started my business that way, so it makes sense to continue employing that same strategy to find new growth