Day: September 15, 2020

Lessons from COVID-19 about communicating risk

Using a beer can, a measuring tape, spray cans full of starter fluid, and Styrofoam mannequin heads, the YouTube personality Uncle Rob made a popular video illustrating the power of face masks to stop aerosol spray at various distances.

The video is my hands-down favorite among the wide range of messaging tools individuals and organizations have used to persuade people to take steps to reduce risks to themselves and others amid COVID-19. A close second would be the widely shared “Stay Home, Save Lives” memes that my fellow Chicagoans made using a cardboard cutout of our mayor with a stern look on her face. Both use creativity and a generous dose of humor.

More pedestrian but equally important examples are the graphics showing how (and how not) to wear a mask, and color-coded maps of states showing progress controlling the disease. The World Health Organization produced a series of

Read more

Lessons from COVID-19 about communicating risk

Using a beer can, a measuring tape, spray cans full of starter fluid, and Styrofoam mannequin heads, the YouTube personality Uncle Rob made a popular video illustrating the power of face masks to stop aerosol spray at various distances.

The video is my hands-down favorite among the wide range of messaging tools individuals and organizations have used to persuade people to take steps to reduce risks to themselves and others amid COVID-19. A close second would be the widely shared “Stay Home, Save Lives” memes that my fellow Chicagoans made using a cardboard cutout of our mayor with a stern look on her face. Both use creativity and a generous dose of humor.

More pedestrian but equally important examples are the graphics showing how (and how not) to wear a mask, and color-coded maps of states showing progress controlling the disease. The World Health Organization produced a series of

Read more

The One Thing Every Successful Entrepreneur Does


5 min read

Opinions expressed by Entrepreneur contributors are their own.


Talking about how to handle as an entrepreneur might seem easy from a distance. But once you find yourself in that ugly rut, you might wish you never trundled the entrepreneurial path. Many compare the feeling to a bad break up, which is what it is.

I remember back in college, my project supervisor talked to me about the wonders of failure. He said failure is a ladder through which an entrepreneur can attain the next phase. As a naïve entrepreneur, I never really grasped the concept or realized how tormenting it would be.

Related: 10 Strategies for Entrepreneurs Dealing With Failure

I had an idea — a that I was convinced would be my ticket to financial freedom. It started with a formidable plan, a map to guide me to my dream.

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