Day: September 2, 2020

Stretch or safe? The art of setting goals for your teams

As researchers and drug companies race to develop a vaccine for COVID-19, the global economy continues to struggle to gain a footing. Every scrap of good news — say, a surprising pocket of strength in a particular sector — is matched by a sign of ongoing weakness elsewhere, raising questions about the long-term viability of certain companies and industries.

With so little clarity about the future, how can leaders set business goals for the next six months to a year? During the dozen years between the 2008 financial crisis and the current pandemic, the world seemed far more stable, and budgeting was more of a predictable process. But now? Who knows. We are living in an era of VUCA, an acronym coined by the U.S. Army War College that stands for volatility, uncertainty, complexity, and ambiguity.

This uncertainty is raising new challenges for a fundamental leadership

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Stretch or safe? The art of setting goals for your teams

As researchers and drug companies race to develop a vaccine for COVID-19, the global economy continues to struggle to gain a footing. Every scrap of good news — say, a surprising pocket of strength in a particular sector — is matched by a sign of ongoing weakness elsewhere, raising questions about the long-term viability of certain companies and industries.

With so little clarity about the future, how can leaders set business goals for the next six months to a year? During the dozen years between the 2008 financial crisis and the current pandemic, the world seemed far more stable, and budgeting was more of a predictable process. But now? Who knows. We are living in an era of VUCA, an acronym coined by the U.S. Army War College that stands for volatility, uncertainty, complexity, and ambiguity.

This uncertainty is raising new challenges for a fundamental leadership

Read more

PR Ethics Lessons From ‘Roman Holiday’

The perils of overly cozy media relationships can be very real. Learn when to walk away from a story.


4 min read

Opinions expressed by Entrepreneur contributors are their own.


Among my favorite films is Roman Holiday, an enduring classic and spiritual forerunner to today’s rom-coms, released this month in 1953. In the event you’re not familiar with it, Roman Holiday is the story of a royal who decides to be bad. Audrey Hepburn plays Princess Ann, a monarch from an unnamed, exotic country on a state visit to Rome who decides to sneak away and embark on a voyage of discovery in the Eternal City. Hepburn’s character even claims that her father is in public relations! But in fact, he’s royalty!

While out adventuring, she encounters Gregory Peck’s character, Joe Bradley, an American reporter. During their first encounter, Joe doesn’t recognize the princess, but

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