Month: September 2020

Six building blocks for revitalized B2B marketing and sales

If you’re a B2B company leader, you know how important face time is. Sales visits, trade shows, and demonstrations present opportunities to engage with customers and highlight your knowledge, experience, and ability to solve problems at scale — key differentiating factors that can make or break your growth curve. But COVID-19 has brought these sorts of interactions to a screeching halt. To respond effectively, you’ll need to accelerate your digital investments in always-on, virtual models for engaging customers and evolve your operating model to realize the full potential of those investments.

Some investments can add value quickly, without too much difficulty, and others will require more time. Launching or bolstering e-commerce, virtual trade shows and innovation center demonstrations, and digital configuration tools can be done in a matter of months. For example, the time frame for standing up e-commerce channels has collapsed from 20-plus weeks to less than 10 weeks

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7 Actionable Tips Every Business Should Try


6 min read

Opinions expressed by Entrepreneur contributors are their own.


When the is constantly negative and the world seems down, are you going to take your down with it? Of course not!

It’s time to rise up and get your business in gear during these difficult times. Get those gears churning and make your business a success in even the toughest of times.

If you’re looking for some inspiration, it’s time for you to look into some of these actionable business tips. Just keep reading.

1. Save, save, save

One of the biggest problems that businesses have is that they don’t have enough in the bank for when bad times come. When there’s a slow down in your business or a slow down in the in general, you have to be prepared.

Think about this as a savings account.

It’s highly

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How to Make Smart Bets in Business


5 min read

Opinions expressed by Entrepreneur contributors are their own.


is full of bets, especially where investing is concerned. If you’re interested in rolling the dice by purchasing a business, making an angel investment in a startup or even allocating your hard-earned for your first employee, it’s important to know what makes a smart bet and how to protect yourself from a worst-case scenario. It’s worth stating that even deciding to go into a business of your own is a form of a bet, and merits the same type of background due-diligence.

This may require testing or gaining new knowledge, but a thorough understanding is critical, especially with glaring statistics regarding the failure rate for startups at a whopping 50 percent, according to Small Biz Genius. With statistics like these, there’s no way to ensure success. However,  there are definitely ways to think

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CEOs need to take the lead on upskilling

Companies and their CEOs had to pivot almost overnight in response to the COVID-19 pandemic: Businesses had to go virtual to keep their operations running, and that meant going digital. This quickly changed how people worked, where they worked, and what skills they required.

The rapid move to a predominantly virtual world exposed gaps in the capabilities of companies and of their people, something that leaders were already struggling with before the pandemic. PwC’s Talent Trends 2020, which was based on survey data

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CEOs need to take the lead on upskilling

Companies and their CEOs had to pivot almost overnight in response to the COVID-19 pandemic: Businesses had to go virtual to keep their operations running, and that meant going digital. This quickly changed how people worked, where they worked, and what skills they required.

The rapid move to a predominantly virtual world exposed gaps in the capabilities of companies and of their people, something that leaders were already struggling with before the pandemic. PwC’s Talent Trends 2020, which was based on survey data

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How to Build a Brand That Contributes to a Greater Cause

When you give back or align your brand with helping the world, people notice.


5 min read

Opinions expressed by Entrepreneur contributors are their own.


Having a greater cause behind your matters — not just for consumer of what your brand does, but for your ability to do good in the world. A social impact edge isn’t for every company, but when you give back or align your brand with helping the world, people notice. Research from Zeno’s 2020 Strength of Purpose reported that when consumers perceive that a brand or company has a strong purpose, they are six times more likely to defend or protect the company if there’s ever a misstep. They’re 4.5 times more likely to recommend it to their friends and family and become a champion behind it. 

But despite this research, Carole Cone on Purpose shared that only 24 percent

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