Day: August 7, 2020

Reimagine your entire brand portfolio

The COVID-19 crisis has significantly affected demand for consumer packaged goods (CPG). People are doing more from home, trying new brands, and adjusting their purchases across price points and stores. And as safety concerns, economic anxiety, and a continued focus on health, wellness, and sustainability lead consumers to realize that there are many things they can do without, and a few things they can’t, there will be implications for CPG companies that should lead them to rethink their innovation strategy and brand portfolio choices.

COVID-19 is affecting different parts of the CPG sector in different ways. Many CPG manufacturers, for example, especially in food and beverage categories, have benefited from a spike in demand due to short-term pantry loading, with a sustained bump in sales after that due to more at-home activities. At the same time, e-commerce sales have increased, for both pick-up at the store and home delivery. And

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Suzanne Somers Explains How ThighMaster Squeezed Its Way Into Infomercial History

The iconic actress and entrepreneur joins forces with TV workout legends for a much-needed quarantine sweat session.

Free Book Preview No BS Guide to Direct Response Social Media Marketing

The ultimate guide to – producing measurable, monetizable results with social media marketing.

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When Thanos decided to disintegrate half of all life in the universe, the were called in to save the day.

When gyms closed during the quarantine, Movement by Michelob ULTRA LIVE called the only people who could save us from our couch-bound snacking habits: Billy Blanks, Suzanne Somers and Jake “Body by Jake” Steinfeld. Yes, the legends of at-home fitness crazes from the 1990s are coming together once again to get our butts, abs and thighs in motion.

Related: This Innovative Workout Axe Is the New Trending Home Workout

Earlier this summer, Billy Blanks led viewers through his iconic Tae Bo

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