Day: August 3, 2020

Media and telecommunications companies must reinvent customer experience in response to COVID-19

Note: This column is the fifth in a series about redefining experiences in this time of great change and isolation, and reimagining them to emphasize the importance of human connection. The first can be found here, the second here,  third here, and the fourth here.

It’s fair to say no industry has been more crucial to maintaining connectivity and continuity during these days of social isolation and remote working than the technology, media, and telecommunications (TMT) sector. And the disruption wrought by the pandemic has solidified the deep synergies across this sector: In an increasingly digitized world, pipes (telcos), platform (tech), and product (entertainment and media content) have become interdependent.

Although TMT companies have been focused on digital acceleration and continuity, their customers have been hungering for deeper connections — innovative experiences, learning, creativity, and inspiration. People have been forced to find alternative pathways to the

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5 Tips for Crowdfunding During the Pandemic

Both Kickstarter and Indiegogo report people are continuing to support fundraising projects. Here’s how to adjust your funding strategy for the times.  

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With the in a holding pattern and businesses shutting down, you may be wondering if a campaign can succeed right now. Are people going to be interested in funding your next cool gadget or product?

’s numbers reveal that backers are still showing up to support their favorite projects.  crowdfunding campaigns are also thriving.

To those afraid to launch a crowdfunding campaign, I say this is an excellent time to go ahead. While people are cautious about how they spend their money, most are

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