Note: This column is the fifth in a series about redefining experiences in this time of great change and isolation, and reimagining them to emphasize the importance of human connection. The first can be found here, the second here, third here, and the fourth here.
It’s fair to say no industry has been more crucial to maintaining connectivity and continuity during these days of social isolation and remote working than the technology, media, and telecommunications (TMT) sector. And the disruption wrought by the pandemic has solidified the deep synergies across this sector: In an increasingly digitized world, pipes (telcos), platform (tech), and product (entertainment and media content) have become interdependent.
Although TMT companies have been focused on digital acceleration and continuity, their customers have been hungering for deeper connections — innovative experiences, learning, creativity, and inspiration. People have been forced to find alternative pathways to the