Month: August 2020

Delivering on your promises

The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value

by Marco Bertini and Oded Koenigsberg, MIT Press, 2020

“A day without laughter is a day wasted,” Charlie Chaplin once said. Teatreneu, a popular comedy club in Barcelona, put this proposition to the test as part of an effort to combat declining audience attendance. It charged each customer 30 euro cents for every laugh during a performance, up to a limit of €24 (US$28.47). Facial recognition technology was fixed to the back of the seats to capture the reactions. No laughs, no pay. Overall ticket prices increased by €6 (US$7.12), and attendance rose 35 percent.

Paying for the outcome, or end, you want — laughs, in this case — is less wasteful than buying a ticket whose price was set before the show. But what happens when people game the system by repressing their laughter somehow, therefore

Read more

How This Popular Food Brand Experienced Massive Growth During a Crisis

A conversation with the founder and CEO of Moink.

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!


2 min read


When COVID-19 hit and shut down businesses in all industries, Lucinda Cramsey, CEO and founder of Moink, knew she had to figure out a way to keep operations running so that they could provide food for people around the country. Cramsey, who received and accepted an offer on ABC’s Shark Tank, turned what was a $6 million business in 2019 to doing that much business during the first half of 2020 alone.

Cramsey knows what it takes to stare pressure and seemingly unsolvable problems in the face, and win. Join us for a free webinar, How This Popular Food Brand Experienced Massive Growth During a Crisis, to find out how she did it. Brought to you by NetSuite

Read more

Implementing These 2 Strategies Can Help Entrepreneurs Reduce Financial Stress

Finances don’t have to be a constant source of stress on your entrepreneurial journey.

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!


4 min read

Opinions expressed by Entrepreneur contributors are their own.


When you think about the sheer number of components it takes to build a , your mind starts to race. There are the structural elements, such as the type of business, products and services, the , client fulfillment and more.

As an entrepreneur, your focus might tend to be on what you need the most right now. An informal poll of entrepreneurs would probably point toward a discussion of prospecting and closing new business. It would center around getting more sales and the filling of pipelines. 

While the here-and-now are essential, successful entrepreneurs think strategically. They focus on long-term moves they can make, because they understand

Read more

Is Covid-19 a Mental Health Tipping Point?


5 min read

Opinions expressed by Entrepreneur contributors are their own.


Before COVID (yes, there was a before), we faced a different kind of crisis in the U.S. One, that like COVID, was at times invisible, and also deeply impacted all aspects of our lives. It is our growing national crisis.

In 2018, it was reported that almost one in five, some 50 million adults were experiencing some form of mental illness. Yet, slightly less than half received treatment. Despite such startling numbers, companies had done relatively little to address it in a meaningful way. This left countless people feeling unable to discuss how they felt or share what they needed to be their best at work or at home.

Related: Mental Health: How Can I Overcome Imposter Syndrome?

For many, this was due to overwhelming feelings of stigma in the workplace along with the

Read more

Why Corporate Change Management Often Fails (Hint: It’s Not the People)

Four key infrastructure components must be addressed in order for change to take hold and last.


5 min read

Opinions expressed by Entrepreneur contributors are their own.


In the book Switch, Chip and Dan Heath argue that when it comes to lack of change, “What looks like a people problem is often a situation problem.” This is what is known as the “Fundamental Attribution Error,” where we attribute problems to intrinsic characteristics of someone’s personality when really the issue is the environment.

Geary Rummler, author of Improving Performance: How to Manage the White Space on the Organizational Chart, said my favorite quote about scapegoating people: “When you put good people up against a broken system, the broken system wins almost every time.”   

Related: Why Does It Take A Crisis For Companies to Change?

With all the change in the world these days – and all

Read more

PwC’s first D&I transparency report

Today, at PwC US, we are taking another big and important step in our diversity and inclusion (D&I) journey. For the first time, we are publicly releasing our diversity data and strategy. But more importantly, we are reinforcing our commitment to accelerating our progress as we continue to strengthen a culture of belonging.

For us, this is not new — we have been building a diverse and inclusive culture for more than two decades. We want our firm to be a workplace that supports all of our people, so that every person has the same opportunities to grow their career to their fullest potential.

My desire and commitment as the leader of PwC is to lead with purpose, which includes how our firm prioritizes diversity and inclusion. When I became U.S. chair and senior partner just over four years ago, I told my fellow partners and leaders that if all

Read more