Day: June 24, 2020

Three capabilities will help retailers “win the trip” through and beyond the COVID-19 crisis

COVID-19 has changed the way people shop and what they care about most — possibly for the long term — so retailers’ strategies must also change. Whether the trip they’re looking to win is inside a store, curbside, or at a customer’s front door, emerging from the crisis on a strong footing will require retailers to plan around this new normal. Those that are best at sensing demand and responding quickly with engaging and brand-defining experiences will “win the trip” and see the highest return on their investments in those experiences, or return on experience (ROX).

For example, if your business is groceries, you’ve probably seen growth in demand for certain categories, including food and beverage, personal care and wellness, home improvement, and pet care, as most of life’s activity has shifted to the home. You now have an opportunity to compete for trips — real and virtual — and

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For Just $30, Learn an Invaluable Skill That Can Transform Your Career

Speed reading and improved memory could be your ticket to increased success.

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and have one skill in common that they both attribute as a major key to their elevated success. Can you guess what it is?

Speed was probably not the first thing to come to mind. And yet, when once asked what they would choose as a superpower, both men answered “being able to read superfast.”

When you think about it, it makes sense. Fast readers are able to consume and retain more information, process

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