COVID-19 has changed the way people shop and what they care about most — possibly for the long term — so retailers’ strategies must also change. Whether the trip they’re looking to win is inside a store, curbside, or at a customer’s front door, emerging from the crisis on a strong footing will require retailers to plan around this new normal. Those that are best at sensing demand and responding quickly with engaging and brand-defining experiences will “win the trip” and see the highest return on their investments in those experiences, or return on experience (ROX).
For example, if your business is groceries, you’ve probably seen growth in demand for certain categories, including food and beverage, personal care and wellness, home improvement, and pet care, as most of life’s activity has shifted to the home. You now have an opportunity to compete for trips — real and virtual — and
Speed reading and improved memory could be your ticket to increased success.
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