Day: June 11, 2020

Regenerative products just might save the planet – and the economy

With the help of science, we’ve come to understand our impact on the planet that is our home. With each item we produce, building we construct, forest we cut down, acre we plow, and journey we make — enabled by resources we derive from our planet’s prehistoric past — we do small amounts of harm to the fragile balance of nature that sustains life. As we’ve replicated our capabilities and developed our ability to scale, those tiny harms have multiplied to the point that the cumulative damage now threatens our planetary life-support system.

Efforts to address this situation have so far consisted of denial, modest efficiency improvements, recycling, and, in some cases, the substitution of products less harmful than their predecessors. But these well-intentioned actions are not nearly enough to stop, let alone reverse, the effects of global climate change. What we need is a way to rewind the ecological

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How to Identify the Best Long-Tail Keywords


5 min read

Opinions expressed by Entrepreneur contributors are their own.


Looking for a way to pump up your website’s search engine optimization (SEO), bring in more search traffic and increase your conversions? If so, you’ll want to learn more about long-tail keywords. 

These are longer phrases that people are searching for online, often when they’re ready to buy or are looking for precise information. The best part is, it’s usually pretty easy to rank for these keywords, so you’ll save yourself time and effort. 

Let’s take a closer look at long-tail keywords and how you can add them to your website to bring in more traffic and increase conversions.

What are long-tail keywords?

Long-tail keywords are low volume, hyper-focused keywords that people use when searching, especially when they’re ready to buy or want answers to concrete questions on a subject.

Today, the concept of the “long

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