Day: March 19, 2020

A deep dive into cause-related marketing

In recent years, cause-related marketing campaigns — based on a firm’s support of social issues — have become key components of corporate social responsibility (CSR) efforts. And with good reason: In a recent survey, 80 percent of global consumers said they thought businesses should play a role in addressing social problems. Accordingly, spending on cause-related marketing has grown from US$816 million in 2002 to $2.14 billion in 2018.

Business leaders can be a powerful force for good — especially during a crisis. As leaders forge their way through the challenges COVID-19 is bringing and plan for what is likely to be an extended recovery, it’s important for them to be aware of the strengths and limitations of cause-related marketing.

Generally, there are two approaches to cause-related marketing: making monetary donations and providing in-kind donations (the latter involves contributing products, services, or expertise).

Past research has suggested cause-related marketing efforts

Read more

What CFOs think about the economic impact of COVID-19

A PwC survey of CFOs conducted during the week of March 9, 2020, in the U.S. and Mexico reveals 80 percent are concerned the coronavirus global health emergency will lead to a global economic recession. More than half believe the outbreak could have a significant impact on their business operations (54 percent) and will decrease their revenue or profit (58 percent).

This outlook is amplifying the pessimism identified by CEOs in PwC’s 23rd Annual Global CEO Survey. In late 2019, before the first coronavirus cases had been reported, more than half of the CEOs surveyed believed the rate of global GDP growth would decline in 2020. Only 27 percent of CEOs reported feeling “very confident” in their companies’ prospects for revenue growth over the next 12 months — a low not seen since 2009.

Amid record levels of uncertainty, C-suite leaders will be faced with daily — even hourly

Read more

What CFOs think about the economic impact of COVID-19

A PwC survey of CFOs conducted during the week of March 9, 2020, in the U.S. and Mexico reveals 80 percent are concerned the coronavirus global health emergency will lead to a global economic recession. More than half believe the outbreak could have a significant impact on their business operations (54 percent) and will decrease their revenue or profit (58 percent).

This outlook is amplifying the pessimism identified by CEOs in PwC’s 23rd Annual Global CEO Survey. In late 2019, before the first coronavirus cases had been reported, more than half of the CEOs surveyed believed the rate of global GDP growth would decline in 2020. Only 27 percent of CEOs reported feeling “very confident” in their companies’ prospects for revenue growth over the next 12 months — a low not seen since 2009.

Amid record levels of uncertainty, C-suite leaders will be faced with daily — even hourly

Read more

A deep dive into cause-related marketing

In recent years, cause-related marketing campaigns — based on a firm’s support of social issues — have become key components of corporate social responsibility (CSR) efforts. And with good reason: In a recent survey, 80 percent of global consumers said they thought businesses should play a role in addressing social problems. Accordingly, spending on cause-related marketing has grown from US$816 million in 2002 to $2.14 billion in 2018.

Business leaders can be a powerful force for good — especially during a crisis. As leaders forge their way through the challenges COVID-19 is bringing and plan for what is likely to be an extended recovery, it’s important for them to be aware of the strengths and limitations of cause-related marketing.

Generally, there are two approaches to cause-related marketing: making monetary donations and providing in-kind donations (the latter involves contributing products, services, or expertise).

Past research has suggested cause-related marketing efforts

Read more

Want to Be Successful? Stop Thinking About Failure

Here’s how to avoid sabotaging yourself and your business.


6 min read

Opinions expressed by Entrepreneur contributors are their own.


“If you want to be successful, why are you wasting time thinking about how much you don’t want to fail?” It was a simple question that changed how I approached business and life. Fear of failure is very powerful, but what’s more powerful is fear of success. 

When I support my clients in their ability to achieve more in life, I ask them what’s going through their mind that’s preventing them from going after it, whether it’s talking to that attractive person, sending that email to a potential investor or even going to the gym. Among their responses is often, “Well, I don’t know what to say” or “What if she doesn’t like what I have to say?” People bombard themselves with “what ifs.”

I get it,

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