Content marketing gives effective results to startups

This year it should make it clear that one of the most important digital strategies that exist in this pandemic context is the one that refers to this marketing strategy.

Free Book Preview Ultimate Guide to Facebook Advertising

Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage.


5 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.

Opinions expressed by Entrepreneur contributors are their own.


  • As the world has gone digital, the creation and dissemination of content on any platform has become the daily bread, the problem now is how to stand out in the sea of information found on the internet.

2020 made it clear to us that the digital world is more important than ever, people use all the technological resources they have in their power to make a

Read more

Technology brings us closer to the culture of prevention

In recent years we have noticed the appearance of new alternatives such as Healthtech, InsuranceTech, EdTech and the best known or in vogue, FinTech and PropTech.

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!


4 min read

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.


  • The appearance of new technology companies only makes us notice that there is an avid feeling of evolution and adaptation to the current market, the new economically active generation already has the chip of the digital world immersed and we must take advantage of it.

In difficult times, humanity has always reinvented itself and uses every possible tool to achieve extraordinary adaptation. 2020 is no exception, technology has been the appropriate lever for all industries to remain operating.

We see a boom in the emergence of

Read more

Get ready for the post-cookie world

Almost every company — including, very likely, your own — uses them. Every phone, computer, and smart device stores them. They’re cookies, or small text files that keep track of activity as people browse websites. Third-party cookies are those that follow people from site to site, gathering data on their preferences and behavior as they go. They’ve been the foundation for marketing, sales, and consumer experience strategies. But they’re about to go away.

In January 2020, Google announced that it would phase out support for third-party cookies by the start of 2022. Cookie-based data is typically collected without consumers’ explicit consent. This has raised privacy concerns and set companies on a quest to find better, more privacy-conscious ways to gather and share consumer data. Google isn’t first in responding to these privacy issues. Some browsers, such as Apple’s Safari and Mozilla’s Firefox, already block third-party cookies by default. Apple’s operating

Read more

Celebrate Life and Work Memories With This Unique Holiday Gift for Any Entrepreneur, On Sale for Cyber Monday

Final hours to save more than $200 on a Lifekive Signature Keepsake Package.

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!


2 min read

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.


This gifting season is an unusual one. Chances are, most of us won’t be able to do the type of large in-person gatherings we’re used to. And with more intimate holiday celebrations, it may make sense to give something a little more thoughtful and personal, too. That’s where Lifekive comes in.

Lifekive is an exclusive concierge service dedicated to celebrating every individual’s essential memories. It’s a complete package that tells someone’s entire life story or helps to commemorate and honor

Read more

Why employee surveys, like political polls, are misleading

When results of the 2020 elections began to come in, a familiar question resurfaced: Why did so many polls get their predictions so wrong? The question has sparked all sorts of analysis, with Stephen Engelberg, editor-in-chief of the nonprofit news agency ProPublica, describing a “big failing.”

It isn’t just news media and political groups that need to take note of the mismatch between polled behavior and actual behavior. This moment should also serve as a wake-up call to businesses. The systems our society uses to measure how people feel simply aren’t, at some level, working. That includes the surveys organizations use to try to gauge the sentiment of their workforces.

Through my work helping businesses of all kinds, from tech companies to the U.S. military, design successful workplace cultures, I run into this problem all the time. The internal data businesses collect gives them what they believe is

Read more

Why employee surveys, like political polls, are misleading

When results of the 2020 elections began to come in, a familiar question resurfaced: Why did so many polls get their predictions so wrong? The question has sparked all sorts of analysis, with Stephen Engelberg, editor-in-chief of the nonprofit news agency ProPublica, describing a “big failing.”

It isn’t just news media and political groups that need to take note of the mismatch between polled behavior and actual behavior. This moment should also serve as a wake-up call to businesses. The systems our society uses to measure how people feel simply aren’t, at some level, working. That includes the surveys organizations use to try to gauge the sentiment of their workforces.

Through my work helping businesses of all kinds, from tech companies to the U.S. military, design successful workplace cultures, I run into this problem all the time. The internal data businesses collect gives them what they believe is

Read more