The sinking fortunes of the shipping box

Outside the Box: How Globalization Changed from Moving Stuff to Spreading Ideas

by Marc Levinson, Princeton University Press, 2020

In 2006, Marc Levinson, a former Economist journalist, scored a surprise hit with The Box, a history of the shipping container. He wrote the book in secret, because his early confidants couldn’t understand why he was writing about something as dull as a metal container. Yet Levinson knew that the subject of The Box was actually a launch point for a larger story: how containers standardized shipping, drove companies to change how and where they manufactured their goods, and, ultimately, accelerated globalization. When it was published, the craze for bigger ships and deeper ports was at its zenith; there seemed to be no limit to consumer demand for stuff. But in 2009, in the wake of the financial crisis, the world economy shrank for the first time since 1944, and

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Cybersecurity Practices That Protect Your Small Business


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Opinions expressed by Entrepreneur contributors are their own.


Success instills pride. Unfortunately, valuable possessions also attract thieves. Entrepreneurs think lack of customers, bad service and limited capital are what causes bankruptcy. Try being a victim of cybercrime.

A 2019 report by insurance carrier Hiscox found that 60 percent of companies that are victims of a cyberattack go out of within six months. The average loss is $200,000. That’s a hefty sum for startups, most of which are already reeling from the virus outbreak. Currently, 15 percent of small businesses do not expect to survive the recession, which means a cyberattack would have devastating consequences.

Here are cybersecurity practices that protect your business.

Train staff on security protocols

While big companies get all the media attention, hackers also exploit smaller organizations. It’s partly because criminals know that small firms have less resources

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Seven myths of business experimentation

When Isaac Newton published his third law of motion in 1687 — that for every action, there is an equal and opposite reaction — he unintentionally gave us a conceptual model that extended beyond the motion of physical objects. About 300 years later, the economist Albert Hirschman applied this action–reaction lens to the study of political, social, and economic progress and arrived at a provocative conclusion. He proposed in his book The Rhetoric of Reaction that opposition to progress is often “shaped, not so much by fundamental personality traits, but simply by the imperatives of argument, almost regardless of the desires, character, or conviction of the participants.” Hirschman’s theses can help us understand why some executives aren’t going full throttle with business experimentation, a practice that is key to innovation, that drives profitable growth and creates shareholder value.

I’ve found that there are commonly held misconceptions — deployed as rhetorical

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Cancel Your iCloud Subscription and Save Almost 70 Percent Off This Top Cloud Storage Service

Grow Your Business, Not Your Inbox

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Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.


Every entrepreneur knows the frustration of simply having way too many files. Unless you’re an organizational wizard, your computer is very likely slowing to a crawl with files that you still have extreme trouble finding when you need them. Sometimes, the easiest solution is to just get them off of your computer, which is why the cloud exists.

But cloud solutions can be extremely expensive, especially for enterprise solutions, which is what many entrepreneurs need given how much they have to keep track of. Fortunately, pCloud offers a Premium Plus Cloud Storage plan

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Restflix Is Netflix for Getting Better Sleep and It Might Change Your Life

Get to sleep and stay asleep every night with this app.

Grow Your Business, Not Your Inbox

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Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.


Everybody needs their beauty sleep but entrepreneurs even more than most. Americans report a dramatic drop in quality of life when they’re unable to get a full night’s sleep, and entrepreneurs can’t operate at the high level they need to make their businesses succeed when they’re exhausted. If you’re struggling to sleep through the night, it may be time to give Restflix a try.

Restflix is a streaming service designed to help users fall asleep faster and stay asleep through the night.

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Free Webinar | August 20: Three Digital Marketing ‘Musts’ to Transform Your Business into an Online Sales and Referral Machine

Learn the marketing strategies to not just survive, but thrive even in this environment.

Free Book Preview No BS Guide to Direct Response Social Media Marketing

The ultimate guide to – producing measurable, monetizable results with social media marketing.


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Opinions expressed by Entrepreneur contributors are their own.


While many businesses have had to shut down physical offices and retail stores as a result of the health crisis, and are only now starting a phased re-opening process, there’s one thing that can help companies survive and even thrive: digital marketing. Even research firm Gartner has advised that now is the time for marketing leaders to re-evaluate their digital marketing initiatives to focus more on discovery and sales.

 

You’ll learn this and more by joining us for a free webinar, Digital Marketing ‘Musts’ to Transform Your Business into an Online Sales and Referral Machine. The

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